Forum Moderators: martinibuster
I then added the google adsense to the site and noticed something interesting. Whilst my site content is totally dedicated to the topic, the adsense ads are not.
I did some research into this and found that any site which is targeted towards high value keywords and has google adsense, does not show high value keywords in the adsense iframe.
I thought that maybe other adword buyers could have set there ads to not display in the content network. I talked to most of them and found that many, including myself had opted to show ads in all areas possible.
Can anyone think of a reason that this is so or is it google policy not to show high value words in the content network, so that the advertisers cost is not inflated?
I have now removed the adsense box.
Do any of you adsense gurus have an answer to this situation or are you successful with high value words showing in your high value content site?
I had targeted adwords but wanted to see what would happen if I removed them. I did so and I wasn't happy with the results but then when I put it back again the old ads were not showing. Although the words "widgets" were mentioned 18 times it was showing ads for 1 word that an image was called.
This didn't matter because I played and played with words, layout etc until I was happy with the results and then I used the information I gained to boost my income.
Simon.
Can anyone think of a reason that this is so or is it google policy not to show high value words in the content network, so that the advertisers cost is not inflated?
Well I think the Adwords program is designed to optimise your (advertisers) CPC and presumably the ad costs from appearing in searches are more controllable than the ones in content sites because the high value keywords are all being fought over by more and more Adsense publishers, whereas the number of searches on certain keywords and the CTR must be fairly well known and stable.
Were you trying to get highbidwidget1 adverts on a highbidwidget1 site, or highbidwidget2 adverts on a highbidwidget1 site? Only perhaps the first consumes a lot of budget very quickly.
I did think about the fact that the buget could have been used up on highvaluewidget. If this was the case then the ad would no longer show in a google.com search.
True, but here's a potential reason the ads might be showing on Google, but not your site. If the aggregate advertiser budgets for a keyword phrase can be met from Google's own search engine why would Google show those ads on AdSense publisher sites? If Google shows them in the SERPs they keep 100% of the CPC, if they show it on the publisher site they only keep part of the CPC. Ignoring lots of other details and factors, it's reasonable to assume that Google is best served in such cases by not showing high-CPC ads on AdSense publisher sites so long as they can handle the demand via their own SERPs. Also, Google might be matching your content to lower paying keywords even though it could be matched to higher paying keywords for numerous business reasons.
The bigger your site, the less high paying keywords you get. So the more pageviews you get the lower your EPC gets.
What? What basis is there for this line of thinking?
This is my theory:
The running of AdWords is controlled by daily budget, which the advertiser has set. If Google shows the ad more than the daily budget, Google has to pay for the difference.
1.If the Google searching site causes the difference, Google does not have to pay. If it's from the partners or content targeting sites, Google has to pay to partners/publishers since the advertisers won't pay.
2.The search sites are more stable or controllable than the content targeting sites.
Due to these two factors, any high paying KWs (and/or content sites) have to meet certain criteria to be shown on the content targeting sites. What are these criteria? I don’t know.
Yes, some high paying KWs are showing on the content targeting sites. I have two pages on one of my sites, which dedicate to the high paying KWs. They show the high paying KWs from day one. The only problem with these pages is that it’s hard to get visitors. These pages cause my EPC to jump up and down hour by hour.
