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Graphics in Google AdSense Banners

It seems Google just added graphics with Google in them in the backgrounds

         

rustybrick

9:16 pm on Mar 17, 2004 (gmt 0)

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Take a look at your AdSense, if you need to, refresh a few times. You might see a Google image in the background.http://www.jenstar.ca/adsensebg/index.html

mack

5:38 am on Mar 18, 2004 (gmt 0)

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"Stick out like a sore thumb"

Perhaps thats the idea. Lots of us try to make the ads "blend in" perhaps google have realised that if the add contrasts with the site, the CTR is higher?

Mack.

ken_b

6:23 am on Mar 18, 2004 (gmt 0)

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Or maybe they want the ads to standout a bit as ads to avoid any "deceptive practices" claims.

Marcia

6:24 am on Mar 18, 2004 (gmt 0)

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I don't like it at all. Not only is it garish and overdone, it's intrusive and detracts attention from the ads themselves. The advertisers are paying for attention to be paid to themselves and the ads they hope will be clicked on, and rightly so. Anything "super-imposed" on the space that's rightfully theirs is extraneous and unfair to the advertisers.

freeflight2

6:50 am on Mar 18, 2004 (gmt 0)

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I am wondering if there's anything more annoying than background images with text on top of them... it remindes me a lot of kids pages built at geocities, aol etc.

tombola

7:02 am on Mar 18, 2004 (gmt 0)

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I don't like this.
What will be the next step? A spinning Google logo?...

Macro

11:48 am on Mar 18, 2004 (gmt 0)

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IMHO, it's not a good move. They are getting the free branding already via the "Ads by Google". The extra image detracts from the overall quality of some sites. I have one site that has no colour on it apart from black and grey (I'm not inviting comments on design) and I took great care to set the colour for the ads so that Adsense does not look odd on the page. It's a beautiful design and the pages look really professional but this entire 1500 page site will now look weird if the only colour on the page is Google's watermarked logo :-(

Roomy

12:11 pm on Mar 18, 2004 (gmt 0)

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Due to the success of the format, it must be designed to provide differentiation from the abundance of similar style ads.

Maybe it will become a copyrighted ad format!

ronin

1:12 pm on Mar 18, 2004 (gmt 0)

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I hear that AdSense will soon be used as a trojan to automatically install the Google Toolbar and create a whack-a-mole automatic popup windows with everything from Google Image Search and Google News to Google Local. >;->

No, not really, I'm making this stuff up...

BTW, bateman_ap> Are you seriously saying you think it's acceptable to get readers to click on adverts by disguising the fact that they are adverts? Is this acceptable in your view? Where would be if search engines weren't under pressure to label sponsored listings as such?

NeedScripts

1:19 pm on Mar 18, 2004 (gmt 0)

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that really sucks that Google would even think of doing something like that. First they created a program that is good and everyone was happy, but now it seems like they are moving more just towards their self interest. I don't know how long would google be able to survice with these type of actions.

Chndru

1:43 pm on Mar 18, 2004 (gmt 0)

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>self interest
They are in business as everyone else. What would you do when you have a chance to brand in million of webpages. Obviously I would.

NeedScripts

2:09 pm on Mar 18, 2004 (gmt 0)

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They are in business as everyone else. What would you do when you have a chance to brand in million of webpages. Obviously I would.

Don't forget/neglect the people on your way up, as you might meet them on your way down.

Chndru

2:17 pm on Mar 18, 2004 (gmt 0)

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It has nothing to do with neglecting. You look for your own interests, as do everyone.

Macro

3:08 pm on Mar 18, 2004 (gmt 0)

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You look for your own interests

Businesses or individuals, all look after their own interests. However, no enlighted business looks after their own interests at the expense of their partners. There's a difference between looking after your own interest and exploiting a partner without so much as a by-your-leave. When I signed up to the TOS Google and I were both clear what the terms of the agreement were. Each time they change the TOS I have a choice of agreeing to the new terms ... or opting out. By imposing new terms without consulting with me they are acting in an authoritarian Microsoft kinda way.

Will I quit? Probably not. Will I quit if they do push this idea further and impose spinning Google logos in the ads (I appreciate that that suggestion was originally only in jest)? Yes, maybe I will. No amount of money will compensate for a business partner treating my opinion like it doesn't exist and taking more off off me without my express consent. That's the thin end of the wedge and may suggest that there are no limits to what they will do to benefit themselves at my expense.

loanuniverse

3:16 pm on Mar 18, 2004 (gmt 0)

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IMHO, this will not come to pass.

A nice opportunity to increasing their brand awareness, but lets face it, the whole thing is a little evil. {not a lot, just a little}.

Hmmm maybe "Evil"is too strong how do you guys feel about:

naughty?
impish?
mischievous?

I think that if they had started like this from the beginning, nobody would have minded that much, but now the look has already been set.

Macro

3:22 pm on Mar 18, 2004 (gmt 0)

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loanuniverse, maybe not "evil", but certainly "exploitative". I've always been a strong supporter of Adsense, arguing their corner for everything from late payments to "Ads*nar is better" threads. But this leaves me with a sneaking feeling that there may be more to come.

I think that if they had started like this from the beginning, nobody would have minded that much

I'm inclined to agree with you there.

Chndru

3:40 pm on Mar 18, 2004 (gmt 0)

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Macro, you remember the 3cent put-the-google-search-box-on-your-website, those days?

Macro

3:42 pm on Mar 18, 2004 (gmt 0)

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chndru, no I don't. I assume you refer to some scheme where Google paid webmasters 3 cents to host a Google searchbox. What about that? I'm confused.

justageek

4:06 pm on Mar 18, 2004 (gmt 0)

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This is kind of subliminal-ish.

JAG

johnnydequino

4:07 pm on Mar 18, 2004 (gmt 0)

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Great - a google logo on our adsense banners now. Sigh. I wonder if we will receive more per click for their free name branding on our sites.....

Not likely.

jd

xbase234

4:30 pm on Mar 18, 2004 (gmt 0)

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Bateman,

If you are running a full page ad in the Times, you still run under the scrutiny and banner of the Times.

Because Google has one of the world's best brands, I would even suggest that they are taking a risk by affiliating with smaller sites and unknown content.

Sense_able

4:50 pm on Mar 18, 2004 (gmt 0)

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It must be nice for them to spend the time messing about with graphics instead of dealing with the real issues like:

Keeping us informed of stats problems....

Setting up direct payment.....

Improving the jurasic stats....

Maybe they could put a pretty graphic on our really really late checks instead of keeping us up to date....

worker

4:55 pm on Mar 18, 2004 (gmt 0)

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I don't see what the problem is. If you don't like them, just remove them from your site. There are other programs like this available.

yump

4:59 pm on Mar 18, 2004 (gmt 0)

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Lets hope this isn't the start of hasty decisions in the face of Google's competitors' 'pressure'. ie. board level 'well we've got to do something' in response type decisions.

The fact that they've got a near monopoly with advertisers and Adsense publishers at the moment shouldn't push them into decisions that should require a lot of research. If the CTR moves the wrong way, there will be a lot of unhappy people around.

So how could they already have tested or researched the effect on CTR without anyone here or any advertiser's knowing. Seems risky to me. As the saying goes, if its not broke........

Chndru

5:00 pm on Mar 18, 2004 (gmt 0)

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Is it a test or seen everywhere now?

ganderla

5:04 pm on Mar 18, 2004 (gmt 0)

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I have not ever seen it on any of my sites nor any other sites with ads on them.

Jenstar

5:57 pm on Mar 18, 2004 (gmt 0)

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They are only running on the default AdSense ads in the banner or skyscraper style, and only once every 10 impressions or so.

If you have made any color modifcations to the border, background, text, links, you will not see the background graphic test on your own ads.

wonderbread

5:57 pm on Mar 18, 2004 (gmt 0)

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Wow, more free advertising for Google. Luckily I havn't seen it on any of my sites yet. If this is something they are really implementing you would think that they would put it on their ad samples page? Also it seems highly unethical that they are beta testing a new format on our live production sites without our prior approval. I guess this is just what happens when you give them complete control over what is displayed on a portion of your site. AdSense is still great but it is sad for me to see them taking this road...

I think that it is pretty easy to say that a lot of people joined adsense because they are text based ads and we didn't want to litter our sites with other crap. I guess our only option is to leave Google but, unfortunately there really isn't anything as good as this right now. Maybe if some real competition happened they would think twice before making such a drastic change that would upset their partners and focus more time on adding REAL valuable features to their program (maybe some stats?).

Nick

258cib

6:04 pm on Mar 18, 2004 (gmt 0)

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Well, wonderbread, if you don't like it you can try Quigo's ****, if it ever comes out....

And, for your trouble you'll see your net income drop like a rock with a tailwind.

Macro

6:05 pm on Mar 18, 2004 (gmt 0)

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Nick, the giving away complete control thing is what Brett really dislikes about Adsense. This is an arrow for his bow ;-)

If you have made any color modifcations to the border, background, text, links, you will not see the background graphic test on your own ads

That is good news. Now to go and make some colour changes to the ads on those sites where I am running Adsense with the default colours. (Till of course Google decide that everybody's gotta see their logo in the ads - modified colours or not! After this, I lack confidence that they won't just extend it to all colours at their sole discretion.)

Macro

6:10 pm on Mar 18, 2004 (gmt 0)

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Jenstar, thanks for the examples posted on your site and for the reminder that it's a trial that's only running on default colour ads. I like the word "trial". Does this mean there's a possibility they'll change their mind about this ill conceived idea?

loanuniverse, wonderbread suggests "unethical". I'll add "sneaky". You collecting your adjectives? ;-)

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