Can Google handle better AdSense stats?

They're only updating the little bit we get now every 6-8 hours...

[jonathanleger]

I keep hearing about Google's promised "great new stats" for publishers, and at the same time I keep hearing that the current stats are getting slower and slower. Currently all that we get is page views, clicks and earnings per day.

Adding on all kinds of other data, such as clicks by domain, by page, by ad format, etc., entails collecting dozens of times (maybe even hundreds of times) the information. Do you think they already have this data, but they're not letting the publishers run more detailed reports on it? When these reports are available, how slowly will -they- be updated? The current stats make me have serious doubts.

Can Google handle better AdSense stats for its publishers? What are your thoughts?

[Wi11]

Maybe it'll just be a case of throwing some spare servers they have 'lying around' at the problem.

They're not exactly short on CPU resources are they... :)

[jonathanleger]

If they're not short, why is it so slow now?

[loanuniverse]

by page

I am pretty sure, we are not getting that.

I think that the reason why there is a lag is due to them not considering this a high priority or simply because they do not want the publishers to have the data that promptly.

Who knows the kind of computational power that is allocated?

Or maybe fraudbot needs to eat the data in chunks in order to figure out a short-term pattern.

[Jenstar]

There has always been a problem with stat lag when they are getting new features to launch. This just happens to be a couple of days longer than usual so far.

All in all, they do say that stats can be delayed by up to 24 hours, and I am seeing them update within that time frame. It is just many publishers refresh their stats every fifteen minutes ;)

[expert_21]

It is just many publishers refresh their stats every fifteen minutes ;)

very much true I'm afraid. Poor google :p

[totter]

It is just many publishers refresh their stats every fifteen minutes ;)

What do these people do with the other 14 minutes?

[whizkiddo]

i guess they make content for the other 14.