Forum Moderators: martinibuster
Funny the site is good enough for them for me to spend $80-$100/day in Adwords.
Sorry for the vent.
Mike
PS I feel a little better now.
Funny the site is good enough for them for me to spend $80-$100/day in Adwords.
Being rejected by AdSense isn't necessarily a slam at your site's quality. It could be that there isn't enough text content on your pages for the AdSense Mediabot to digest, or that Mediabot can't crawl them for some reason.
Advertisers who complain about the poor/questionable quality of sites in the Adsense program may be seeing the code running in sites not reviewed by G. With all the spammy publishers around, it is hard to make an assumption that the quality of the approved site is the same as the other sites owned by the publisher.
If G wants to uphold quality in its Adsense network, this is one loophole that needs to be addressed. Put the code only in sites reviewed and approved. Additional sites must be submitted for approval. This is the policy of the banner ad networks, and this is the way they control the quality of their publisher network.
G's policy of allowing publishers to put the code in other web sites they own/control but was not submitted for approval contributes to the erosion of the quality of sites in the Adsense program.
All sites are now subject to quality checks by the AdSense team, regardless of whether they were the site used to apply for AdSense or not. I am not sure how long it takes between placing AdSense on a new URL before it is quality checked for TOS/policy violations, though. But this is one area they have been addressing since the beginning of the year.
I agree, if these quality checks were not done, it would definitely lead to problems down the road with AdSense.
<added>I checked, and they began doing the quality checks at the end of last year. Here is a thread about this issue [webmasterworld.com] </added>
There is the timelag to think of when G can actually handcheck the sites (e.g. do they check it as soon as the code goes up, or is there 1 month lag to get to all to those sites and review them). If there's a time lag -- say 2 weeks -- and during that time, advertisers see that Adsense runs on spammy and bottomfeeder sites, then that's two weeks of branding and image problem for Adsense. Those advertisers will not choose to spend their ad money on those sites. A loss for legitimate publishers.
Control the quality right at the start.