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Seems silly to pay for a click to my own site from someone who is already at my site. Or maybe not since the AdWords ads will take them directly to a shopping page where they can buy something and the ads are only displaying on free content pages.
I was just wondering if anyone else had thought of this.
Can you elucidate this question for me. As I understand it:
1. Your Google advert appears on your own site
2. The punter clicks on your advert
3. The punter then gets a blank screen momentarily, and the same page reappears that they were looking at in the first place
4. You pay Google 50 cent (or whatever), Google pays you 40 cents (or whatever).
5. You have paid Google 10 cents (or whatever) for the punter to look at the same page
Now I know Chiyo is not as daft as that, so what am I missing?
(Sorry for not being clear, but we dont use Adsense on our corporate selling site, only on our info sites, which has links to our corporate site too along with other sponsors and advertisers of the mag, so they do actually end up on a different site.. We only use Adwords to advertise our corporate site - there is no ROI for paying for advertising for people to go to our mag/info site)
I guess in cases where you are advertising in adwords for the same site you are running adsense on, the great majority of cases you wouldnt get the same page, but the "selling" one. To me there is also the "brand" advantage. Not only did people find your site, but you take your product/service so seriously you also advertise on Adwords, especially of the others are high quality competitive or non-competitive companies known in the industry or space.
So on the example I gave, you are paying Google the brokerage fee to get a click to your corporate site, rather than the full Adwords fee.
To that extent it looks like a reasonable cost, if the punter would not, or probably would not, have clicked through to tour corporate site without the Adsense ad