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I finally had time to check out the Jan/Feb issue of eContent magazine (a printed trade publication) and there was an interview with Steve Zucker of PetPlace, as well as Kurt Ambrahamson, Google's director of content media. PetPlace definitely reveals some stats (I would assume they have Google's A-OK to reveal them, since they are a case study).
Some of the more interesting points the article makes, and ones that we don't often see the hard facts on, because it is a TOS violation issue:
The full article:
Content Goes Googling for Dollars [econtentmag.com]
freeflight2 and markus007, nobody said that trafficranking or alexa is infallible. Please read the previous posts. We are aware of how those results can be manipulated and we only consider them as part of a variety of similarly less-than-100%-accurate data that together provide a clearer picture.
<edit reason: to correct the spelling of "clearer">
[edited by: Macro at 11:28 am (utc) on Mar. 12, 2004]
The problem I have is this:
You all seem to doubt the revenue being generated by PetPlace, but the numbers they stated are lower than my affiliate revenue numbers for "similar" traffic.
So what are all you "AdSense" folks telling me? We don't belive the revenue is there in this case study? If so, I ain't going anywhere near AdSense!
I am unable to estimate what traffic petplace is getting from their association with Netscape, AOL etc. Metricsmarket et al give me Netscape.com figures rather than the sub domain figures. The earnings figures bandied about in relation to petplace.com may be possible if they are indeed getting the traffic they say. Note though that Google's page describing this case example makes no mention of these figures. The site owners themselves make no direct claims. Any figures talked about are those posted by a third party site without any investment in providing the truth. It may well be the truth but perhaps I've been in business too long to take things at face value, especially when that info isn't coming from the "horse's mouth". Of course Google won't mind figures like those being bandied about - especially if they don't have to admit or deny them.
I can recommend Adsense strongly. Maybe there's some way you can do a trial run to "suck it and see".
Nope, I believe it
[edited by: Macro at 6:14 pm (utc) on Mar. 12, 2004]