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It's just my 3rd month in the Adsense program and I think it would be very useful to start a discussion for the revenue rate of Weekend vs. Business Days .
I suggest that you report the following:
1. the topic of your website (e.g. music, technology, dating etc.)
2. the rate of the average daily Weekend revenues vs. that of Business days (W/B).
3. the rate of the average daily per-click revenue for W/B.
Here are my data:
Revenues W/B rate: 56% (This means that if I earn $100 on average for every business day, I earn $56 daily on average for Saturday and Sunday.)
Per-Click Revenues W/B rate: 107% (This means that if I earn 100 cents on average per click for every business day, I earn 107 cents on average for every click on Saturday and Sunday.)
PS. Please let me know if you think that this discussion violates any of the Google Adsense TOS. Many Thanks.
[edited by: aris1970 at 12:18 am (utc) on Mar. 10, 2004]
I have always found it interesting that my traffic is slower on the weekends and the AdSense results pretty much reflect this. I'd say it's about 1/3 less on the weekends.
I'm curious if slower weekends are pretty typical for everyone or does it depend on the topic and type of the site? My topic is women and quilting history so I always thought my weekends were slow because women are so much busier then.
Annej: In fact I think that the main W/B differentiation factor is whether a website focuses on B2B or B2C (Business to Business or Consumer).
Mine focuses on B2B so professionals have less possibility to search information during weekends.
Danny: could you plz explain the reasons that this discussion can help anyone that attempts click-fraud? I think that if somebody is determined to have click-fraud, he will find the necessary feedback or proceed anyway. BTW I have no intention to use click-fraud as I would never risk my Adsense revenues long-term just for some extra dollars.
But the first thing anyone would need in order to create a pattern of impressions and clicks that's indistinguishable from "natural" is to obtain figures on just what is "natural". And those aren't obtainable from anyone except Google and (to some extent) AdSense publishers.
I'm certain that this is the reason for the ban on sharing information about AdSense performance.
1) During Monday to Friday lots of people are sat in front of internet enabled computers in a place where they:
a) Don't really want to be at all
b) Don't mind being but get a bit fed up sometimes
c) Enjoy being, but the internet is also a welcome distraction
In all three cases the most accessible forms of procrastination are talking to your colleagues, which can be observed, talking on the phone which can be observed and browsing the internet which cannot be distinguished from work unless your superior is standing over you.
2) During weekends people are usually free to live their own lives outside the limits imposed by capitalist shackles. Though some... err... (dare I use the word 'morons'?) then go and spend the money they earn on produce from the same companies which keep propagating the system.
I'll go and wave my red flag somewhere else now.
There are some exceptions. Sometimes a weekend day is very high in clicks or in cost per click. I think this is usually because an advertiser starts a campaign on a Friday afternoon.
It all depends upon the site and who is looking at it.