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Looksmart/Zeal showing Adsense

That's just sad ....

   
4:04 pm on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Fair enough some of use have placed the things on our pages to earn a bit of cash on the side of our current projects. But Zeal showing Adsense? Is anyone still paying them for services?

I take it Looksmart are still owned by themselves, MSN trashed their value by dumping them. What makes it worse is that a Zeal listing won't even give you link popularity or PageRank anymore since they put everything into their robots.txt file.

Tough to know which forum to put this in, Adsense, Google News, Alternative Search Engines, Directories ... etc

Just like to know if anyone in here has chosen to put Adsense on their site because it gives them credibility, or because they think Google will rank that page better, or because they are a non-profit site and need the cash, or whatever reason. I'm interested in why people are putting Adsense on their site.

thanks

4:30 pm on Mar 9, 2004 (gmt 0)

10+ Year Member



My main reason for putting AdSense on my site is to make money... the fact that the links are also relevant to content is just a bonus.
4:35 pm on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'm interested in why people are putting Adsense on their site.

As WebsiteOwner put it, it's about money. Nothing else.

A lot of websites make very large sums of money using AdSense by the way - large traffic content sites can make 5 figure sums monthly.

For a lot of sites it's an integral part of the overall business model.

TJ

5:26 pm on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Der SPIEGEL Online, major European news magazine (TIME type) shows them now as well. They must make a buttload of money with those...massive traffic.
5:32 pm on Mar 9, 2004 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Wow, that's heartbreaking. They must hurting pretty bad.
5:44 pm on Mar 9, 2004 (gmt 0)

5+ Year Member



They must hurting pretty bad.

Or they just want more money.

5:52 pm on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think conroy is right.
They might be doing quite well and they've just decided that AdSense is a quick and easy way to up their profits by 20%.
6:00 pm on Mar 9, 2004 (gmt 0)



I'm interested in why people are putting Adsense on their site.

Money. I publish an editorial "content site" for a living, and I'd estimate that AdSense has boosted my site's revenues by 35-40%.

6:30 pm on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why would you pay to have a listing in a site where the value of your listing is heavily diluted by the presence of targeted adverts?

They must not be making enough on the inclusion program and looking for short-term/alternative revenue sources.

7:03 pm on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why would you pay to have a listing...?

Zeal = non-commercial

7:35 pm on Mar 9, 2004 (gmt 0)

10+ Year Member



Just out of curiosity, what kind of visitation range would a "large traffic content site" have?

10,000 unique visitors a day? 50,000, or what?

10:51 pm on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Basically my sites started out as a hobby putting out educational information in my field but it somehow grew to the point that it takes a great deal of work to keep it up with new information, updating site design, communication with readers, etc.

I have adsense on my content sites to make a little money for all the work I put into them. AdSense is the first of it's kind to offer really relevant ads with formats that can be set with colors that blend with my site. It doesn't jar people with ads. Yet visitors seem to be clicking on the ads often enough to make it worthwhile.

I'd tried a few affiliate ads and in the end I only use amazon.com. It looks as if AdSense will pay even better than my amazon links do so for now I'll stick with those two.

I don't put AdSense on for credibility. I think you need a site that has credibility first then the ads will do better.

I don't see it as a problem that some big players are now using AdSense.

10:57 pm on Mar 9, 2004 (gmt 0)



You make it sound like AS is just for making a few extra bucks. For some it is a large amount of money. I bet Looksmart makes a ton off of it. I covered my hosting fees in a few minutes this morning.
2:04 am on Mar 10, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



When I described how I use AdSense I was just responding to the last quesiton in the original post. It's interesting to see the variety of people using AdSense and why they are using it.

I think AdSense is for all sorts of levels of earnings and I can see how frustrating it is when the big players use it in compitition to sites that are depending on AdSense for their living. But I guess I see it as something we really can't do anything about so it's not worth worrying about.

2:09 am on Mar 10, 2004 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



>>>I covered my hosting fees in a few minutes this morning.

Yeah, with the price of hosting fees these days, I can cover it with the change I find rolling around the floor at my local pub.

2:58 am on Mar 10, 2004 (gmt 0)



I think AdSense is for all sorts of levels of earnings and I can see how frustrating it is when the big players use it in compitition to sites that are depending on AdSense for their living.

Believe me, some of the big players need the Google income even more than independent publishers do.

Not only that, but some of those big players may not be doing as well with AdWords/AdSense as you think they are. There's a lot of "waste circulation" on general news pages, for example. I'd guess that the effective CPM earned by a strong niche site in an easily "monetized" category is greater than that of the typical portal.

4:51 am on Mar 10, 2004 (gmt 0)

10+ Year Member



I'd guess that the effective CPM earned by a strong niche site in an easily "monetized" category is greater than that of the typical portal.

That's very true. But when you have 1000x the traffic, the final figures still look nice :).

I see no problem with large sites using text ads. If it makes money for the sites, Google and the advertisers... Why not?

4:58 am on Mar 10, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If potential advertisers see AdSense on a lot of large reputable sites I'd think it would encourage them to sign up for AdWords and that brings in more ads on any given theme. The result should result in more variety of 'on topic' ads shown on our sites. Good in theory anyway.
1:45 pm on Mar 10, 2004 (gmt 0)

10+ Year Member



annej, you are right on the money. This is has been a prime reason why G has given attention to the news sites like New York Times. The fact is that G has done a great job of aggregating tens of thousands of sites for a lot of traffic, but to gain credibility with the major ad buyers they needed to be with the brand names sites. (Remember, in the US some 80 of the ad money spent is with less than 20 percent of the firms. Ford Motor is number one.)

But, Europe is right on as well. I've been assisting is a new publication start up and having been looking at the economics of the web. Quite frankly, for a print-based enterprise it's mostly a cost. I'm seeing little opportunities for revenue recovery--outside of AdSense. And it ain't gonna cover costs.

One thing the web has done is give large publishing organizations even more economy of scale in start ups, since you can clone a lot of the initial web management from operation to operation.

1:56 pm on Mar 10, 2004 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



MartiniBuster - can I take the inference that you're not especially pleased or enthralled about AdSense?

Out of interest, are you an AdWords advertiser?

TJ

2:15 pm on Mar 10, 2004 (gmt 0)



True hosting fees are cheap but I have learned from experience you get what you pay for. I have a dedicated server at a colo on the backbone.
 

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