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I take it Looksmart are still owned by themselves, MSN trashed their value by dumping them. What makes it worse is that a Zeal listing won't even give you link popularity or PageRank anymore since they put everything into their robots.txt file.
Tough to know which forum to put this in, Adsense, Google News, Alternative Search Engines, Directories ... etc
Just like to know if anyone in here has chosen to put Adsense on their site because it gives them credibility, or because they think Google will rank that page better, or because they are a non-profit site and need the cash, or whatever reason. I'm interested in why people are putting Adsense on their site.
I'm interested in why people are putting Adsense on their site.
As WebsiteOwner put it, it's about money. Nothing else.
A lot of websites make very large sums of money using AdSense by the way - large traffic content sites can make 5 figure sums monthly.
For a lot of sites it's an integral part of the overall business model.
I have adsense on my content sites to make a little money for all the work I put into them. AdSense is the first of it's kind to offer really relevant ads with formats that can be set with colors that blend with my site. It doesn't jar people with ads. Yet visitors seem to be clicking on the ads often enough to make it worthwhile.
I'd tried a few affiliate ads and in the end I only use amazon.com. It looks as if AdSense will pay even better than my amazon links do so for now I'll stick with those two.
I don't put AdSense on for credibility. I think you need a site that has credibility first then the ads will do better.
I don't see it as a problem that some big players are now using AdSense.
I think AdSense is for all sorts of levels of earnings and I can see how frustrating it is when the big players use it in compitition to sites that are depending on AdSense for their living. But I guess I see it as something we really can't do anything about so it's not worth worrying about.
I think AdSense is for all sorts of levels of earnings and I can see how frustrating it is when the big players use it in compitition to sites that are depending on AdSense for their living.
Believe me, some of the big players need the Google income even more than independent publishers do.
Not only that, but some of those big players may not be doing as well with AdWords/AdSense as you think they are. There's a lot of "waste circulation" on general news pages, for example. I'd guess that the effective CPM earned by a strong niche site in an easily "monetized" category is greater than that of the typical portal.
I'd guess that the effective CPM earned by a strong niche site in an easily "monetized" category is greater than that of the typical portal.
That's very true. But when you have 1000x the traffic, the final figures still look nice :).
I see no problem with large sites using text ads. If it makes money for the sites, Google and the advertisers... Why not?
But, Europe is right on as well. I've been assisting is a new publication start up and having been looking at the economics of the web. Quite frankly, for a print-based enterprise it's mostly a cost. I'm seeing little opportunities for revenue recovery--outside of AdSense. And it ain't gonna cover costs.
One thing the web has done is give large publishing organizations even more economy of scale in start ups, since you can clone a lot of the initial web management from operation to operation.