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I am not getting any errors... just low #s across the board. Yesterday was completely normal, but this morning impressions, clicks, and revenue are all way, way down. Normally I wouldn't assume it was a problem with Google, but we have a very large sample pool and we see no drop in our own traffic so its not adding up?
Anyone else experiencing this particular issue this morning?
From the AdSense FAQ:
Reports are typically updated hourly with an occasional delay of up to 24 hours.
It's been often commented on here that the numbers don't update with any consistency and not all the segments update at the same time.
So having low clicks, impressions, or earnings at any given hour may be very far off the actual totals working their way through the system.
[added: Jenstar wins again, I gotta learn to type faster]
Did you try repoorting on a different time period to see if today's numbers are the same?
Also looking at my logfile (made with the tracking script) it was really looking to be a good day, as lot's of ads that were clicked in days before did result in good earnings!
Guess what.. I've never had such a bad day "earnings" wise!
Mondays are alway good for me and yes yesterday was a record. Maybe you and me are to blame for the slow reporting. We may have crashed the sysyem (LOL)
I have also noticed that CPC is up 2cents which is pretty cool. I hope that the dropping CPC over the last month or 2 way just the Post holidays blues....
Could be a great summer....
Had a look again at my stats, and you can now change this subject (for me) to:
Dramatically lower impressions, clicks, and HIGH revenue today. (note the HIGH)
I guess they have added the revenue from yesterdays high to todays low clicks!
I'm happy again :-)
Now there are different problems. Google seems to be storing up clicks to give you a much lower than normal CTR on one day and applying it the next day to give you a super high CTR. There are one or two other issues with earnings and EPCs going all over the place.
It's just a wild guess and perhaps I'm too suspicious, but when the reporting seems to run low and then high I always wonder if it isn't some kind of test on their part.
Perhaps they do the low click reporting as a fraudulent click test
I'm glad I'm not the only cynical one here ;-)
However, I would be surprised if that was Google's intention. (Having those figures sure as hell does help with some FC detection though).
I don't think Google is doing it just to people with targeting software (I don't have it)or any such thing.
Both here and on the Google News forum it seems to me that people tend to imagine that Google is like some sort of all seeing god that is watching everything we do. In reality they don't have the time or inclination to fuss about every little thing. When there is a problem they tend to adjust their overall algo in hopes of fixing it.
Or, perhpas it's because people who have gotten fraudulent click emails and had sites penalized and dropped from Google have learned that it pays to be paranoid. :-)