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Ditto. My CTR has doubled since I removed the vertical and introduced ads between blocks of text at the top of the page.
Hopefully Adsense will be giving us stats per Ad type and we won't have any more of this speculation.
I've tried horizontal ads and they seem to cut off the flow of the articles and am wondering about using the rectangle blocks. I'd like to float them to the right of the first paragraph of the articles. My problem is that I don't know how to do that. On an image I'd just align="right" but I don't know how to align a java script. How could I do this either with CSS or with HTML?
A CSS soluting could be nice though. It would be great to be able to change things from the style sheet.
Has anyone experimented with using these block ad sets near the top of the page? If they work as well I'd rather use them.
<edit> Well so much for the table solution. I just checked and it doesn't work on Netscape 7.1. <sigh>
<div style="float: right; margin: 0 0 3px 3px;">
AdSense code goes here
The margin part will make sure you get a little air around the bottom and left edge of the ad.
Evidently this has the effect of drawing attention to them. Clicks are up easily 25%.