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Goodbye AdSense via Yahoo

You will soon have to pay for Yahoo traffic.

         

logiclamp

3:50 pm on Mar 2, 2004 (gmt 0)



Every indication exists that Yahoo is moving towards a full PFI approach for keywords. Fairly soon you will have to pay for all the traffic from Yahoo you are getting to your AdSense website.

Unless you are happy about this, I suggest you move on over to

[webmasterworld.com...]

and voice your concerns.

alika

5:36 pm on Mar 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Or am I giving Internet users and other SEs too much credit?

ordinary users may not know that some of the listings in the SERPs paid there to be included, but they know if a search engine churns out relevant results or not. that's why google grabbed market share. yahoo from what it looks right now will attempt to balance search relevancy with revenue maximization.

all the more reason for Adsense publishers to make sure that they produce quality content so they can have a fighting chance with PFI sites.

Vespasian

7:26 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



There is little to worry about in the long run. Yahoo basically tried what is being feared a couple years ago. The result - Google gave them a good kick in the hind-end.

I would be extremely surprised if Yahoo wanted to cripple a potential billion dollar operation by trashing it with junky paid results, again, for the quick buck. But if they do, have no fear, they'll fall like a rock. And users do switch. They've done it several times before with search engines. And there was less to chose from then than now, with Google, Yahoo, and soon to be MSN.

dflayfield

7:56 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



logiclamp,
you've been watching too many X-Files reruns. Y! is a big company with lots of analysts and advisors. Do you think that those analysts neglected to note that going totally PFI has not worked for other engines? Do you think that they glanced right past Google's overwhelming success credited to their provision of high quality (FREE) listings? Do you think they paid all that money for Inktomi (whose main asset was its spider technology and index) so they could scrap the crawl and get out of the numbers competition of catalouging the Internet?

The answer is of course they considered these issues. They are not going to move to 100% PFI because Internet users demand quality in search results. Choices among search engines are like choices among airlines. If the flight was 2 hours late and I missed my meeting, the food was rancid, the plane was filthy and the flight attendant was rude to me on Airlines X, guess what, the next time I need to fly I will fly on Airlines Y. And searchers will do the same.

As far as Tim trying to pull the wool over all of our eyes. Come on. Why would a company knowingly set itself up for criticism down the road.

jomaxx

8:26 pm on Mar 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> Lets face it guys, with the way Yahoo has its PPC before all the other listings
>> (sometimes up to ten of them) they already are 100% PFI.

logiclamp, now you have completely lost me. Not only is this statement false (I get tons of free Yahoo referrals every day), it also negates your basic premise that Yahoo is getting worse.

Visi

11:06 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



Ves...agreed, in fact was looking for a post about a year old on this as to why google started to dominate the searchs. Load the searchs with useless "commercial" sites for average surfer will result in less searchs. Still not a shopper dominated search function out there yet, and force feeding commercial sites, although the dream of webmasters is the dread of joe surfer.

Rodney

1:54 am on Mar 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This kind of seems like a thread more suited for the Yahoo forum than the Adsense forum, no?

logiclamp

1:59 am on Mar 3, 2004 (gmt 0)



Actually, in the end it is most suitable for the AdSense forum.

The fact is, there are AdSense people who make money on free traffic from Yahoo.

The erosion of free SERPs on yahoo will mean that anyone who makes money off of free traffic from yahoo for their AdSense websites should be aware that the traffic they get for free from yahoo will be declining over time.

Already, if you bid on certain keywords 'free SERP' has been pushed below the fold on Yahoo. The release of SiteMatch is just another step in the incremental erosion of free traffic and AdSense publishers need to be able to see the writing on the wall so that they can react accordingly.

jonknee

3:01 am on Mar 3, 2004 (gmt 0)

10+ Year Member



Since Yahoo! changed from Google, my traffic has increased a lot. Despite PFI, I'm getting *great* rankings on a lot of searches. You're hyping this way to much.

4eyes

3:06 am on Mar 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



logiclamp

I do loads of adsense stuff and I am not the slightest bit bothered.

Your logic is flawed - those who know how to throw pages up for themselves are already doing so.

It won't affect the people who really know how to 'do' adsense pages.

logiclamp

3:34 am on Mar 3, 2004 (gmt 0)



4eyes:

facts:

1. The overture release does not refer at all to free crawling.

2. The erosion of free results which has already occured with PPC -try searching on compettive keywords and you will see free results below the fold only.

3. The addition of SiteMatch is a step towards charging for traffic rather than giving it away for free.

Conclusion:

Yahoo is incrementally eroding free SERP traffic.

How is the logic wrong? What they have done with PPC is a clear indicator of the direction they are heading in.

If Yahoo free traffic is apart of your AdSense business model, then you may want to make a note in your business plan saying odds are this will not last.

msgraph

3:40 am on Mar 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>The overture release does not refer at all to free crawling.

Well that's because it is on Overture's site not Yahoo. You are welcome to use search engines to find other posts in this forum or elsewhere explaining how Yahoo and other search engines work. I know it is hard to learn about how search engines work but hey, we all have to learn sometime right? :)

Yahoo! Search crawls the web every 2-4 weeks and automatically finds new content for indexing. If pages already in the Yahoo! Search index link to your site, it will be considered for inclusion in the next update of the index. Getting your site listed in major directory services such as the Yahoo! Directory and DMOZ is an excellent way to be sure that there are links to your site.


[help.yahoo.com...]

whizkiddo

3:50 am on Mar 3, 2004 (gmt 0)

10+ Year Member



well my traffic from yahoo is slightly better than what it was when it got SERPS from G. Not much but marginally on the plus side.

And I really dont think Y can afford to go PFI only. My competitors, all of which have had a great head start and are at fantastic positions now, and I share a good relation. They often even advice me and what may go wrong and believe me they have never optimised for G. Something that G always said. Optimise for the user. Same thing, if your site is popular, is talked about on a few forums and a few favourites page; I am sure Y! will have to index your site.

Else they are going to suffer more than the publishers. PFI is ok, but not the only way.

logiclamp

3:55 am on Mar 3, 2004 (gmt 0)



Whizkiddo, in some cases where the keywords are competitive all FREE search results are below the fold. So, in a sense, they have already gone 100% PFI for those keywords.

Naive users do not scroll.

4eyes

4:59 am on Mar 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Logoclamp

Logic errors abound, but for starters...

... there IS going to be a free crawl.
... MSN has PFI already, no problem there.
... I target over 60 thousand adsense phrases, sure gonna cost them a pretty penny.

You base your argument on a very narrow understanding of how people make money out of Adsense or search engines in general.

Marcia

5:20 am on Mar 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>in some cases where the keywords are competitive all FREE search results are below the fold.

Those FREE pages might just not be as well optimized as well as the ones above the fold.

>>So, in a sense, they have already gone 100% PFI for those keywords.

Not so, although those who might be below the fold might prefer to think so for their own personal reasons. The intrinsic advantage of PFI is that there is that 48 hour refresh and hence more opportunity to tweak to satisfy the algo with practically immediate results. That has always been the primary draw for PFI and will continue to be.

It sounds like sour grapes mentality to me through and through, and I fail to see how this is a topic that's appropriate for a forum that's dedicated to discussing AdSense.

Fiver

9:30 pm on Mar 3, 2004 (gmt 0)

10+ Year Member



The erosion of free results which has already occured with PPC -try searching on compettive keywords and you will see free results below the fold only.

not even close. I have top rankings on *the most* competitive key phrases in the gaming industry, where phrases cost a lot, and almost everyone is willing to pay. They're still there, never paid.

And I'm familiar enough with these SERPS to know that the great majority of ranked pages in this industry are pure SEO players, not paying.

If this changes, so be it, it still has nothing to do with adsense.

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