Will lower AdSense conversion lead to a split offering at Google?

Advertisers pay more for AdSense distribution than for search-embedded

[adfree]

Being an AdWords user and AdSense publisher at the same time for different sites I am wondering how long it will take to go the Y! way for Google.

Voices get louder that advertisers pay more for AdSense distribution than for AdWords that appear at Google search pages for example.

One major reason being that searchers are ready to buy and content readers mostly look for additional content resources.

Anyone has a theory if Google will be splitting offering like Y! does?

Jens

[trillianjedi]

One major reason being that searchers are ready to buy and content readers mostly look for additional content resources.

I've heard this before - can someone point me to the authority on this statement?

Thanks,

TJ

[europeforvisitors]

There's probably more difference in ROI or search quality among content sites than there is between search and content sites per se. The real need isn't for separate bidding between search and content ads; it's for more control over where ads appear.

[adfree]

>The real need isn't for separate bidding between search and content ads; it's for more control over where ads appear.

And how could this be done in a reasonable (inexpensive, efficient and non discriminating, ERROR-low/free) fashion? Ideas?

[europeforvisitors]

And how could this be done in a reasonable (inexpensive, efficient and non discriminating, ERROR-low/free) fashion? Ideas?

For starters, with an include/exclude filter similar to the blocking filter that publishers already have. This might not work for all types of advertisers and sites, but it could work well in the many niches where advertisers have a pretty good idea of which sites are worthwhile and which are likely to be sources of low-quality traffic.

Over time, AdSense might want to add an "AdSense Select" network of sites that have passed a manual QC check or that have qualified for such status through their conversion or lead-generation rates. See AndroidTech's proposal at:

[webmasterworld.com...]

[Mauricio]

Adfree, don't forget that Commision Junction offers not only a lower payment but a zero cost per click to advertisers.

Maybe some advertisers could be interested on this successful business model.

[europeforvisitors]

Commission Junction is an affiliate network, and affiliate programs don't offer the precise targeting that content ads do--at least not on content sites. If you're selling cruises on the Vistula River in Poland, for example, you're unlikely to find an affiliate program that targets river cruisers, travelers to Poland, or both. With AdSense, there's a good chance that you can reach an interested audience by having your ads displayed on relevant pages across multiple sites.

[jomaxx]

EFV, I've gotta disagree with that. With a lot of affiliate programs you can achieve an insane level of targeting. Much better than any AdSense campaign is likely to be. I don't use eBay in particular, but for example if you have a site about vintage aviation headgear, you can link to an eBay search for that exact type of product.

For that matter there are probably hotel/travel programs that offer this exact same capability.

[europeforvisitors]

Well, it depends on the product or service--i.e., whether the vendor is selling a vast array of items (a la eBay or Amazon) or something like Vistula River cruises in Poland that may fit only a handful of pages on a given publisher's site.

[freeflight2]

why should google 'split' it? Advertisers can simply 'opt-out' of content-ads already instead of complaining - while handing over this new huge market to their competitors.
People spending 6 digit $ per month do and need to use adsense: [webmasterworld.com...] (excellent post)
Adsense is an extension to adwords not a complete new product.

[logiclamp]

"The real need isn't for separate bidding between search and content ads; it's for more control over where ads appear."

Google will NEVER do this, because

a) They do NOT want you to know who is running your ads. Why let you cut out the middleman?

b) Google is ALL about algorithms. They didn't hire all those PhDs just to write PHP web pages that let people select their favorite websites.