Sharing opinions about Adsense revenues by subject

[aris1970]

Hello All,

I am watching closely the forum for some time but it's the first time I post my thoughts.

A quick introduction: I am founder and director of a tech vortal and joined Adsense program in the middle of January (my mistake not doing it earlier!). The keywords for my site are very competitive and catchy in the technology sector. I am not located in US but in Greece (you got surprised I guess!) although our site is only in English and about 60% of the traffic comes from US.

One of the main problems we were facing was the difficulty to attract advertisers, not because of poor content of traffic (not at all) but mainly because of lack of human resources for sales.

I was very happy to find out that we earn on average $1.20 for each click we have but I was surprised to know that AdWords need much-much-much more for 1st placing with our keywords.

I am strongly thinking of launching a new vortal (not for technology) so I would appreciate if you share your thoughts about Adsense average revenues on different topics.

I hope the discussion begins! :-))

[jomaxx]

If you look in the archives you will find many threads started by people who intend to build a killer website -- and just need to know what it should be about. That one small detail.

Instead, why not make a killer website about something you actually know and care about? That way there's a possibility it will be worth actually visiting?

The one suggestion I'll give you is to stay away from kids and teenagers and their activities: chat, file swapping, fansites. This audience does not have money or credit cards or much desire to buy anything, and is notoriously hard to monetize.

[aris1970]

I guess you totally misunderstood me jomaxx (maybe it was my fault anyway!).

I do not intend to create any killer website and that's not my vision. My vision has to do just with what I already have... and I certainly know very well. But I am an open minded person so I really find any feedback very useful.

I just thought it would be nice to read others opinions for Adsense revenues for different topics. For example, I would be very interested to know the thought for a yacht broker website or even from a blog for psychology!

Let me also note that I fully agree with what you say for the DONT'S.

Thanks for your time.

Aris

PS. I think that my English need more "forum-oriented" practice as maybe it was this one that made you misunderstood my post! :-))

[Chndru]

> yacht broker website or even from a blog for psychology!

jomaxx was right on nail:

about something you actually know and care about?

It'll pay off in the long run.

[jomaxx]

I was just annoyed because your initial post was impossibly vague. It's like asking, "what do you think I should be when I grow up?"

When you narrow it down to those two specific ideas, both sound like great projects. However I'm skeptical that a yacht brokerage site could generate enough traffic to make AdSense worthwhile. On the other hand, I bet there would be lots of money in it if you enter a partnership with real-life brokers.

[P.S. I just checked the bids on Overture... I can't believe "yacht brokerage" top bid is just 40 cents. That's less than the top bid on "floppy disks" - LOL.]

[div01]

I would remove the EPC figure from your original post as its against the TOS.

Btw, you've got a very good site.

[aris1970]

Hello div01,

I have some technical problems... can you plz confirm that you received my private message?

[Teshka]

Hi Aris,

Welcome to the board. Just about any content site has potential with Adsense, but there are certainly areas that do better than others. I don't know anybody that has an average EPC over a dollar (until now, heh), but there are some areas that are good for 25 cents or more which can add up quickly. Aside from technology stuff, health & fitness has done well for me. A friend has a camping site that has a decent EPC. People I know with sites related to books & music don't do that well comparatively.

PS. Your English is very good. The only thing I know in Greek is the "O xein angellein Lakedaimoniois hoti tede Keimetha tois keinon rhemasi peithomenoi" epitath, lol. Take it easy.

[aris1970]

Hello Teshka,

Many thanks as at least I received the first feedback on my initiative post (maybe not so successful though).

BTW your ancient Greek phrase is one of the few I know! :-))

Halara (it means "take it easy" in Greek)

Aris

[benflux]

Am I being naive in suggesting that surely all financial sites must earn more than the previously mentioned figures?

[yump]

While yacht-brokering sounds very specialised, as does a psychology blog, it surely depends on how you develop them?

For instance if people are advertising on the net, posting pictures of yachts, moving money around, taking out loans to buy yachts...

Once you've got the audience, you can give them advice specific to what they are doing. Presumably the advertising markets for cameras, loans, online bank accounts etc. etc. are quite competitive and therefore will have a reasonable click $ rate?

As for psychology - well what about the psychology of gambling...how much do the gaming advertisers pay per click?

I happen to be following the same route of monetising for a niche site. But its only niche in terms of Adsense if I limit the content.

[dhaliwal]

well i don't know about what people are doing is order to eanr more from adsense, but i am only earning 20 cents on an average, and i think that skincare, and beauty is having the most expensive adverts.
but still we are not making big money, only $ 50 a day with huge traffic.
but one thing needs to be done, i think developing the content by checking out the highest paid keywords from overture or advertising section of google adsense.
it will give an idea,
but man as you said 1.2 dollar per click, i would give up everything for making such a technology portal.

regards,
dhaliwal

[ChrisKud5]

Earnings of more than $1 per click are not that uncommon whatsoever.

Satelite Phones and Foreign Exchange trading are a couple that I know that have large max bids.

Look at Overture for a good idea of what pays more than others. I saw over $15 for "FOREX" a while back. (of course that is overture, not google, and google takes a good chunk of whatever the max bid is.

Many MANY keywords exist that will give 3, 4, 5 $ per click from adsense.

Good pages with good content are the best way to go about getting good results from any ad program.

[dhaliwal]

well, if a person can get around with cpc of $ 1 i think he would be lucky in choosing the right keywords
as we are generating 500 clicks per day and only 15 cents per click

so if we get it to even $ 1, it would do a hell lot of change

but what needs to be done, is to improve the overall keyword bids as the dollar is depreciating.
regards,
dhaliwal

[div01]

Look at the email spam you get, those topics are likely to have some of the higher CPCs.

[ChrisKud5]

I would remove those numbers you posted before you get the ole boot from Adsense

[pcgamez]

let's see....

The average EPC for books is less than what I (an unemployed college student) have in their pocket.

Just my grumble for the hour.

[dhaliwal]

i can't get what your wanted to say chris.
could you please explaing it?

[pcgamez]

Posting what your EPC from AdSense is violates your contract with Google.