Forum Moderators: martinibuster
Browsing through Overture View Bids tool however I find that some keywords cost only 0.20p in the UK overture tools but cost upwards of $10.000 if you look at the US Overture tools. There are some subject areas that seem to be a lot more competitive in the US.
I don't know if there's an opportunity here but if there is I'm having difficulty in seeing how I can buy these keywords in the UK and serve those pages to American visitors to attract the American Adsense ads for those keywords.
Any ideas anyone?
You not only have to factor CTR, but what assurance do you have that targetting will be on target when the visitor shows up? The page could have reverted to "theme of the site" instead of dead-on targeting.
The moral is think small or spend a lot of time working on creating specific campaigns for each page in your site. Lots of work for low return if you ask me.
Still it doesn't hurt to test. The only problem is that current AdSense reporting doesn't make it easy.
Your mean $10, right!?
You can not compete for #1. If you are going to do this be prepared to settle for position #20
Are you talking about Adwords? I'm confused, why would I have to settle for #20? Isn't #1 about the bid price and % of people clicking my ad?
what assurance do you have that targetting will be on target when the visitor shows up?
The Adsense ads are already on target for those pages. (Modifying the content of the pages to attract the right Adsense ads could also attract a penalty). My question was really about paying the low UK rates for traffic but getting a US audience to whom I could serve the more lucrative ads without making any changes to my content.
If ads costed the same all over the world then I'd have to pay $10 per visitor. I'd seve them Adsense ads that advertisers are paying Overture/Google $10 for. If 50% of my visitors click an ad on my site and If Adsense gives me 50% of what they are charging advertisers... then I earn $2.50 for every $10 I spend. This is obviously not healthy. But if I'm paying a pittance for traffic at one location but earning a fortune serving lucrative ads to the ensuing visitors - that's got to be a good thing.
Yidaki, yes I do mean $10 ;-)
On some of those keywords the top ten advertisers are all paying over $10 so it does look competitive. But in the UK there's just one solitary advertiser and he's paying 0.20p
Are you talking about Adwords? I'm confused, why would I have to settle for #20? Isn't #1 about the bid price and % of people clicking my ad?
The Adsense ads are already on target for those pages.
My question was really about paying the low UK rates for traffic but getting a US audience to whom I could serve the more lucrative ads without making any changes to my content.
..... But if I'm paying a pittance for traffic at one location but earning a fortune serving lucrative ads to the ensuing visitors - that's got to be a good thing.
If you are showing $10 adsense ads, have at least a 5% crt, and can get targeted visitors for .25 then it is a great way to bring in a higher volume of visitors where you maintain some kind of margin.
Go for it and let us know how it works for you.
I haven't started paying for traffic yet with main goal being a higher return from adsense.
if you keep a 5% CTR. That is a very healthy CTR.
I do know that on some sites 1% would be considered high but in some niche topics if the page is designed well, with brief relevant content, very few or no outward links, and a judiciously positioned Adsense box - 20% CTR would be on the low side. Seriously. I can't tell you my URL or CTR but here's an example: whatis.techtarget.com/definition/0,,sid9_gci214631,00.html (not my site). That is a page that defines a "plasma screen". If they put Adsense on that page and removed every other link they'd clear a 15% CTR no problem (provided the ads are on target). People searching in niche topics and people doing shopping tend to click every ad in your Adsense box in their search for the best definition/lowest price. So even if only 5% are the ad clicking type you could have a CTR of 20%.
Controlling/influencing the geo tageting is the issue that deserves some research...if I can figure out where to start.
People searching in niche topics and people doing shopping tend to click every ad in your Adsense box in their search for the best definition/lowest price. So even if only 5% are the ad clicking type you could have a CTR of 20%.
Assuming your 20% CTR, and a 50% payout. You can only pay $0.20 per visitor before going into the red.... And this is assuming that you do get people clicking on the $2.00 one :)
It gets prety complicated and means a lot of trial and error.
1. In order to make a profit, you need very high CTR, which means a pefect site for that industry.
2. You need to bid the min. CPC allowed.
3. All industries that have $10+ per click have so many advertisers, from companies to affiliates, that bidding the min. will allow you to place #50+. You won't get much traffic. In high value industries, even low volume keywords have bids.
Bottom line, it's very difficult to buy cheap quality traffic in $5+ CPC markets that you can flip with adsense. (And you can't track conversions either)
