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AdSense Dead Words

Those which trigger PSAs

         

gengar56

3:24 am on Feb 15, 2004 (gmt 0)

10+ Year Member



I may have discovered the "dead words" (or some of them).

From their Flash "Quick Tour", they describe the Contextual Filter:

Eliminate delivery of ads that would be inappropriate to serve on pages.

The words are: Chaos, Tragedy, and Death.

I know death has been proven to be one, but the others?
Just thought it was interesting. Hope this helps.

Gengar56

matthew288

3:35 am on Feb 15, 2004 (gmt 0)

10+ Year Member



Another one that triggers PSAs is "Google". Not sure whether it's a certain density of that word in the page that triggers it or having that word in the domain.

SeanW

4:37 am on Feb 15, 2004 (gmt 0)

10+ Year Member



I'm not sure "Google" by itself is enough, I recently posted an article about Google (see my profile for site if you're interested). The article itself attracted ads for adwords consultancy and an e-book.

That said, I still see PSAs on the home page where a summary of the google article appears, though I couldn't say if they were more or less frequent since posting the article.

Sean

jomaxx

4:57 am on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't know if any of these words all by itself will trigger PSA's, but I have observed these terms to cause problems: blood, burns, grave, mutilated, trauma, automobile accident, disaster, plague, suicide, terrorism, poison, toxic. Don't ask what my site is about :-)

And of course words related to content areas prohibited by the TOS.

pearl

5:11 am on Feb 15, 2004 (gmt 0)

10+ Year Member



These words should be OK if you think about it.

What military history, reference or news site would NOT have these words. Try to describe the history of a major battle. for example, without these words.

ChrisKud5

5:14 am on Feb 15, 2004 (gmt 0)

10+ Year Member



I have a page that deals with terrorism and i get ads for "terrorist ready kit" "be ready for terrorist attacks", etc.

I'm not sure if i buy the "if this word is found on a page you will get PSA's" song that so many people like to sing.

jomaxx

5:41 am on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well I'm definitely not saying that, but I have a number of pages that always show PSA's despite the fact that they're appropriate for AdSense and targeted ads certainly exist. Looking at those pages as a group, these are the words that appear to be setting off the filter.

Teshka

6:31 am on Feb 15, 2004 (gmt 0)

10+ Year Member



One of my site is about medieval weapons. Apparently swords, axes, bows, and various other unsophisticated weapons for knocking off your fellow man are OK, but "guns" are a no-no.;)

dazzlindonna

7:29 am on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My friend's site is about protecting children from internet dangers and child abduction. The only page that refuses to serve anything but PSA's is the child abduction page. All the other pages do fine. We've yet to figure out what exactly is causing the problem. Possibly MISSING CHILDREN or CHILD ABDUCTION but there are no words on the page that one would consider "death-oriented". We've tried everything - even using ASCII code for suspected words, but so far no luck. It's very frustrating. Honestly, I can't for the life of me figure out why Google is unwilling to just let us know what words will trigger PSA's. So, we toil on.

binary1000

3:51 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



I think the issue is not the keyword itself but whether any advertisers are bidding on the words.

richmondsteve

4:58 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



binary1000 wrote:
I think the issue is not the keyword itself but whether any advertisers are bidding on the words.

That's definitely a reason that PSA/AAs are displayed on some pages, but trigger words are also a very real reason. I've been using AdSense since late June on a crime information site and for the first few months the "negative content" (Google's words) triggers regularly resulted in 80-100% of impressions across hundreds of pages resulting in PSA/AAs. Of course I was only able to *accurately* measure this once the AA option became available.

Until I accidentally triggered the negative content filters [webmasterworld.com] a week ago, PSA/AAs were down to 5-10% of impressions over the preceding several weeks (6-figure total impressions). Based on testing I described in the above thread and AdSense behavior on pages visited by Mediapartners since then I am certain it was a negative content trigger issue.

Here are some more relevant threads from the past on the topic. There are plenty more threads besides this, but I had these handy.

Adsense PSA's (Aug 26, 2003) [webmasterworld.com]
Those Adsense "Charity" ads won't go away! (Nov 16, 2003) [webmasterworld.com]
AdSense - stop words that cause PSAs (Dec 1, 2003) [webmasterworld.com]

vrtlw

8:23 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



I know death has been proven to be one, but the others?

I am running a page on my site that has the word death in the following tags.

<title>
<h1>
<h3>

And also emphasized in a couple of places.

I have never seen PSA's on this particular page and ads are very nicely targetted to the content. Oh and the page mentions google in the forementioned tags as well.

davewray

8:42 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



vrtlw...What is your site about? Death to Google? lol

vrtlw

9:13 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



What is your site about? Death to Google? lol

1 page

dazzlindonna

10:09 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think the issue is not the keyword itself but whether any advertisers are bidding on the words.

the page i'm referring to has plenty of available ads for the subject matter (as evidenced by searching in google).

richmondsteve

10:21 pm on Feb 15, 2004 (gmt 0)

10+ Year Member



dazzlindonna wrote:
the page i'm referring to has plenty of available ads for the subject matter (as evidenced by searching in google).

If you mean because Adword ads appear for searches related to the content of the site, keep in mind that not all Adwords advertisers choose to participate in the content site advertising. I've found that the only way to rule out lack of advertisers is to find pages with similar content on other AdSense publisher sites.

Based on what you described your friend's site is similar in content to one of my sites which has definitely had certain words trigger the negative content filters so I don't doubt that is the reason PSA/AAs are showing though.

annej

10:40 pm on Feb 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think the issue is not the keyword itself but whether any advertisers are bidding on the words.

No, some words bring PSAs no matter what. You take them off and get your normal ads.

'Tragedy' is one of them.