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Massive decline in revenue

     

pcmike

4:21 pm on Feb 11, 2004 (gmt 0)

10+ Year Member



I've read the posts on sudden drops but this month, with no change in traffic to my site (indeed, it's on the upswing) my Ad Sense revenue has dropped by 70-80 percent.
I've been adding CJ ads to compensate and they are actually doing better now than AdSense.
Weird question: Could the presence of CJ ads affect AdSense revenues?
Somethings gone seriously askew here.

Gibble

4:23 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well it could make sense.

If a person has two choices on ads, they won't alway select google. So your CJ ads are stealing from you adsense ads.

Not that it's a bad thing. Diversification is always smart.

It may be a case of the left hand stealing from the right, but it's balancing your revenue which I would think is a good thing :)

europeforvisitors

5:17 pm on Feb 11, 2004 (gmt 0)



You're having a lousy month with AdSense; I'm having a great month. You've had good experience with CJ; I'm lucky if I earn 5% of my monthly revenue from CJ. I think our contrasting experiences just go to show that, to paraphrase a cliché, your mileage and anyone else's may vary.

One advantage of having multiple revenue sources is that one may go up while another is declining. For exmple, on my European leisure-travel site, advertising and affiliate revenues are cyclical. Low winter hotel bookings mean small affiliate checks in spring, while high summer bookings mean large affiliate checks in the fall. With advertising, the revenue cycle is different, because income is generated while people are planning their travel instead of when they're actually on trips. Who knows? Maybe you're just in an AdSense down cycle and a CJ up cycle, and maybe the opposite will be true a few months from now.

jomaxx

5:27 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have one site that does great on AdSense. I have another that does great with affiliate programs (not CJ), but so badly with AdSense that I dropped the code. Every site's got its own formula for success.

P.S. It doesn't tell us much that your revenue has gone down. Are you talking about clicks or earnings per click or both?

Gabor

7:12 pm on Feb 11, 2004 (gmt 0)

10+ Year Member



I don't see a decline in revenue.
It's been steady for the past three weeks, after jumping up more than 30%

Marcia

7:47 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I've seen a decline when MSN is showing LS listings ahead of Ink.

Macro

7:59 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We too are having a pretty good month with Adsense.

ByronM

9:31 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why not build your site so you can run CJ and adwors at the same time and the optimize each ad for its best CTR and earnings.

pcmike

9:36 pm on Feb 11, 2004 (gmt 0)

10+ Year Member



Byron... not sure what you mean?
But my impressions are right up there... growing in fact, at a nice rate.
But clicks and clickthroughs are way, way down.
I'm also noting that the general quality of the ads is not there.
I run a sort of tech news blog site, with adnsense on the right column, regularly updated copy/stories in the middle and several excerpts from the most recent of my forum posts in the left column.
I have had terrific months right up until the past few weeks, after I added the forumn excerpts. The CJ ads -only a few of them - run along the side columns... Google is up front at the top right.
I need:
* Better ad quality
* Better clicks and clickthroughs
* More kind suggestions from you all

ByronM

9:52 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Byron... not sure what you mean?
But my impressions are right up there... growing in fact, at a nice rate.
But clicks and clickthroughs are way, way down.
I'm also noting that the general quality of the ads is not there.

What i mean is design your site so you can run a CJ ad in your header area and run a google ad as a sky scraper or bottom box or a "sponsored link" section. Your obviously not understanding the mix of ads that make sales on your site so design your site and program to achieve the revenue your looking for. Nothing wrong with multiple ads on your page if it looks good and fits comfortable.

As for adwords revenue dropping. You have to remember it isn't google paying you for the ads, it is the person who is buying the ads from adwords and paying you. Most programs last a few days/weeks at most and are changed, dropped, moved or cancelled. Your not ever going to maintain a steady rate of CTR or earnings since it is so tied into how much the person wants to spend on the other side.

What do you mean "general quality of the ads is not there" are you getting PSA's or not matching topics or what? Remember the ads are up to the people spending the cash on the other side. Christmas is over, this is a presidential year and spending hasn't really taken off.

With elections around the corner, taxes being due and the instability of the world markets advertising is a TOUGH market right now!

best of luck though! Adsense isn't a miracle revenue program. Just part of the toolkit a webmaster can use to build a succesfull site!

pcmike

10:52 pm on Feb 11, 2004 (gmt 0)

10+ Year Member



Thanks for the clarification, Byron... and that is pretty much what I am doing...
The quality of the ads seems to be the biggest problem.. more PSA's than normal and the same general ads for blogs... rss feeds... spam removal software.
I update a lot during th day and report on technology news, trends, computers and the Net but I always seem to get the same ads...
My site is a Movable Type blog but lately it seems the GoogleAds seldom are for what the content is talking about other than in a very, very general way.

ByronM

11:11 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would setup an alternate ad in google.

I installed phpadsnew, put a bunch of affiliate ads in there that match my google zones and setup my alternate ad in google to point to the phpadsnew invocation script.

voila no more psa's..

Your main index of articles will probably change all the time - however your articles themselves will probably be stagnent.

Work on SEO and getting your articles linked to increase your revenue. If articles are short lived (expire soon) it will be hard to generate revenue from adwords.

 

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