Optimising adverts

[wonderboy]

Hi,

I have noticed that the *vast* majority of my adverts are giving me lower end returns.
What is the best way to optimise my adverts so they still revolve around my site content and target audience, but increase returns?

W.

[europeforvisitors]

You don't have any control over which ads display, except to the degree that you may be able to attract new ads by trying different keyphrases in titles, headlines, etc. Whether that's worth the effort (and whether it will affect the quality of your content) is something only you can decide.

Is your site extremely "sticky," by the way? A site with a high percentage of repeat visitors may experience a gradual drop in clickthrough rate (and therefore in earnings) because the same users are seeing the same ads each time they visit.

[wonderboy]

Yeah - I guess it is sticky, but if all these people like the site so much, why the hell do more people not visit!?

hehe...

W.

[europeforvisitors]

Yeah - I guess it is sticky, but if all these people like the site so much, why the hell do more people not visit!?
hehe...

Maybe it's time to create some more content--don't forget, each additional page is a new point of entry in the search engines! (On my own site, I'd guess that 95% of new visitors arrive on "inside" pages that they've found in Google, Yahoo, and MSN Search.)

AdSense works wonderfully for me, but that's probably because I have a lot of visitor turnover. My site is a travel-planning site, and users show up mostly when they're actively planning a trip and looking for ways to spend their money. After that, most of them are likely to disappear until they're ready to travel again. I used to have a newsletter, and I'd get unsubscribe requests that read, "Thanks for all the help that you gave me in planning my trip, but now that I'm home, I don't need your newsletter." Talk about a slap in the face. :-)