Last 2 days Impressions halfed all else same.

Therefore double CTR... strange.

[killroy]

In the last two days, my impressions pretty much halfed, or at least went down by around 30-40%. but my clicks remained steady and so did my income, which of course means my CTR almost doubled.

Anybody else having similar symptoms?

SN

[ap_Rhys]

My traffic always drops substantially at weekends. I think that is general for most sites.

Click-thru rates and earnings swing about considerably. As has been pointed out elsewhere on this board, you need to look at the 'big picture' to identify any trends. Small samples of clicks and earnings such as low-traffic days are unlikely to be significant in statistical terms.

With (relatively) small numbers, one or two very big or very small results will skew the overall daily average and can be very misleading.

Looking at the last month I'm finding a steady trend towards more click-thrus. Perhaps the targeting is getting better?

[killroy]

I've followed all tzhose. Done some thourough trend investigation. I know where my long term high's and lows are. Basically the last two days I had very close to the same number of impressions as I had on two occasions where my server was down for most of the day. Except of course on those days clicks and earningswhen down accordingly with the CTR staying near average. The last two days my impressions have almost halved. I've been runningfor 3 weeks now and targeting should be anyabled for jsut about all pages by now.

SN

[cornwall]

Last two days have been fine with me.

Generally impressions are fairly static, but (I would like to think because of better targetting and on page placement) CTR has been higher, and CPC higher

Welcome ap_Rhys, thought he died in the 12th century or thereabouts ;)

[loanuniverse]

Weekends are usually slow for me too since I suspect a lot of my visitors browse from work. However, earnings can be wildly unpredictable. Saturday was what I like to call a "coffee and muffin" day, as in I made enough to go get myself a coffee and a muffin {not at Starbucks :( }. On the other hand, Sunday was much better.

[danny]

Sundays now seem to be my best day... but I think that's because US Sunday includes most of Australian Monday, and I have a fair bit of Australian-specific content.

[valortrade]

Weekend is not bad for me, especially Sunday. Similarly to Danny, part of my traffic is from Asia and Europe but the time difference benefits me.

Business people do some planning during weekend for the week ahead. But if your site is casual-related, such as travel site, do not count on the weekend.

[killroy]

Actaully Sundays werer myy high-days so far.

Anyways. I still have 3.5hours to my half day mark, and at 700 imps (expected 1100 for halfday) I might still be in the race today was 1100 yest in total, that was screwy).

I can't wait to get my logs back online so I can figure out where these visitors are from and what clock they're ticking on.

SN