getting separate accounts for multiple subdomains

getting separate accounts for shared content

[Retailtrade]

We are a niche B2B directory site that has had great success with AdSense. We are now partnering with other sites in our vertical to extend their content by adding our "industry directory" to their editorial or news content. The intent is to share AdSense revenue from traffic into this extention of the partner site.

The plan is that partner sites will create a subdomain pointed at a copy of our prime site which has a template to match their site presentation. They actually point to a subdomain of our site partner1.ourdomain.com, partner2.ourdomain.com etc.

Two questions:
1. For tracking purposes we need a separate AdSense account for the directory portion of each partners site. In other words an account for partner1.ourdomain.com, partner2.ourdomain.com etc. Has anyone had any experience with this scenario?

2. Does Google care if the content in each directory is essentially the same? It will be associated with the unique content of each partner site.

3. Some partners already have AdSense on their domain. Is linking to this branded content extention with a separate AdSense account a violation of any Google rule anyone is aware of? Or is it simply a link like any other?

[Yidaki]

As long as there's a different billing company name for the additional account, you won't run into any problems.

[uncle_bob]

Doesn't Google penalise duplicate content? Could this not end up reducing your pagerank?

[Retailtrade]

If our partners have accounts for the main editorial part of their sites their corporate info will be different than the corporate info for our directories.

However if we have partner1.ourdomain.com, partner2.ourdomain.com etc. for each directory we share with our partners we need a separate account for each subdomain so we can track revenue in each. I know we need a distinct email for each Google application but our company info will remain the same.

[Retailtrade]

Regarding duplicate content. I see a huge number of dmoz and other sites with duplicate content. We have looked into using dmoz as well but for now our directory is "hand built". I really have no idea how this effects page rank. If we have all these duplicate directories as separate subdomains then will Google even recognize them as copies? Do they really care?

The point is, all we are really doing is providing a deeper and more useful research experience to the viewers of each of our partner sites by extending their content in a very relevant, industry specific way. I think this will be good for the advertisers, the partner sites and us.