Does AdSense cause you to revise your content?

using AdSense to improve your rank

[too much information]

AdSense is set to display ads based on your content, so in theory you should be able to determine if your content is not "optimized" and tweek it until the ads showing are relevant to what you want to want to rank well for.

Is anyone using AdSense as a tool to adjust their content?

(I also think that this is behind the myth that AdSense is the reason that a site gets a good rank, when it would probably rank just as well without it.)

[europeforvisitors]

There's no reason to assume that Google Search uses the same algorithm as Google AdSense. In my experience, there's very little correlation between the two.

Tweaking may be helpful to the extent that it helps you provide easily digestible "spider food" for both Googlebot and the Mediapartnerbot, but I don't think the benefits go beyond that.

[loanuniverse]

I agree... the relationship between the adsense targeting and the google rank seems like distant cousins to me rather than a close relation. There are several phrases where a page of mine ranks really high {top five}, but the adsense ads are not really about that term.

Also the position in the SERPS is determined by the universe of all the pages in the web, while the targeting is just for that page. I think there is value there, but it is limited.

[Jon_King]

The only revisions I've done are an occasional word group modification because they trigger ads that are way off base.

An example, I have a site where visitors can download a free file in an Adobe Illustrator or AutoCAD format... the AdSense on the page targeted the sale of Adobe and AutoCAD software products which could not be further away from the actual subject of the page. I simply converted the 'offending' text to a bitmap and like magic, on target ads.

[Jenstar]

Have two identical pages (say 300-400 word article), and place AdSense on the top of one page and the bottom of the other. Let mediabot come along for targeting, and both will show different ads. But in Google serps, it would rank the same (except that one would probably eventually be removed for being duplicate content)

[loanuniverse]

location of the ads plays a role in determining the targeting?

Interesting...

[Jenstar]

The positioning in relation to the content - if your article starts off about apples and ends with oranges, you'd see apple ads if your AdSense is at the top, and orange ads if your AdSense is at the bottom. However, it might not be as obvious if apple companies are bidding on orange keywords and vice versa.