Ten Ads Showing For AdSense?

I don't see this anywhere on the settings page...

[jonathanleger]

I saw a site recently that was showing an AdSense SkyScraper that was significantly taller than 120x800. I checked the page source code, and it didn't seem to be pulling any funny tricks to show ads that look like Google Ads below the skyscraper... I'd love to have a taller skyscraper than 800 pixels. Is this possible?

[level80]

This is purely speculation but the site may have been part of Google Adsense Premium.

Premium service options include:
...

Flexible ad formats

[JohnKelly]

A premium partner with lots of traffic showing 10 ads per pageview would really diminish the ad inventory...... :(

[Nikke]

A premium partner with lots of traffic showing 10 ads per pageview would really diminish the ad inventory

Not really, since the ads are CPC. They can show millions of ads, but advertisers budgets are only affected once anyone clicks on an ad.

However, if it is true that premium sites get a CPM deal, it could affect Google's earnings negatively. Assuming, of course that the CPM is calculated per actual ad, and not (as is the fact with normal accounts) per code page shown.

[jonathanleger]

I hadn't thought of the premium ad option... That would make sense. Thanks!

[Jenstar]

Premium AdSense sites are CPM. Regular publishers are CPC/EPC.

[europeforvisitors]

However, if it is true that premium sites get a CPM deal, it could affect Google's earnings negatively..

I'm sure that Google doesn't negotiate CPM rates in a vacuum. It should be easy enough to apply statistical averages, run tests, and/or allow for contractual adjustments when negotiating CPMs.

For a niche site with a commercially viable topic, CPC may be better than CPM, if only because there's less risk for Google and it can pay what the clicks are actually worth (rather than what it thinks they might be worth less an allowance for possible underperformance). Of course, if you've got 20 million page views a month, you probably have enough leverage to negotiate a better CPM than the average mom-and-pop Website owner could do.