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I thought perhaps the big guys used up their budgets since it's near the end of the month, but I looked at a competitor's site (the ads on our sites are typically identical), and the high-bidding advertisers still show up there.
Has anyone experienced this before? My best guess is that our site is responsible for sucking up a disproportionate share of some advertisers' budgets, so Google is throttling back those ads so other AdSense publishers get a bigger slice.
...Please note that Google AdSense does not disclose an exact revenue share amount, nor do we pay publishers a fixed amount per click. Revenue will vary based on the actual cost-per-click (CPC) paid by the advertiser for each AdWords ad that appears on your site. Some ads have higher CPCs than others, so therefore it is not possible to say precisely how much you will earn for a given number of clicks...
Hmmm... this many people reporting the same problem and we get this general a response? I think a pattern is forming regarding a shift in the program based on similar experiences we have read here. I'm dissapointed in the response above.
Now, it can be end of the month, fuel for the campaigns running out, end of promotions where advertisers were selling stock from last season, etc.
Who knows? I'll just sit back, and wait for the final number at the end of the month. In any case, my total revenue in January is already higher than December.
Advertisers selling leftover christmas stock should not affect me, and I doubt that the reason is campaigns running out of funds/fuel. Something bigger is behind. What it is? I do not know.
Google greatly increased their ad inventory recently at what I am guessing are far lower marginal costs.
I think it means just what we always thought -- as more and more publishers make space available, run-of-network prices will fall. (RON/ROS ad space is a commodity, after all). Meanwhile, advertisers seeking to reach a highly-defined professional audience that spends corporate dollars on widget medicine, widget regulation and widget design will pay whatever it takes to reach that audience.
Nothing has so far appeared in this forum, or in the development of Adsense, that has struck me as alarming, unexpected, etc. I am doing what I've always done -- trying to build the largest general audience I can while developing niche audiences when other people are sleeping.
Would seem to me we will be seeing some changes in the program shortly, including perhaps some movement in the publishing base. I think that perhaps google has expanded too quickly, resulting in a high ratio of publishers to sold ads available. Initially I thought that perhaps they were reducing the payout ratios, but this month shows this is not the underlying issue. Too many low priced "junk ads" filling 1 of 4 slots, so that default ads are not shown. Want more prove? Try visiting their showcase sites and see how many pages you have to visit before you see alternative ads being served.
In addition the targetting of ads has shifted recently, including general ads being served across a site, or repetative ads from previous pages being shown. The thread posted in regards to the city targetting in the travel site confirms what we thought has been happening. The targetting "ain't so good, no more". Program has been excellent for us in the past, but something has been changing recently....and not foer the better.
<added from Google News...relevant?>
I just read a piece in Business Week which mentions Google and geo-targeting. It says that they quietlt launched a pilot program last October. It talks about Google Ads and how they will target specific locations based on a persons Internet address. Apparently they have split the U.S. into 210 individual regions.
Another piece of the puzzle?
[edited by: Visi at 3:17 am (utc) on Jan. 30, 2004]
It is a similar phenomenon that happens on weekends - many advertisers turn off their PPC campaigns over the weekends.
joined:Oct 27, 2001
[edited by: Brett_Tabke at 12:16 pm (utc) on Jan. 30, 2004]