What is Google doing with Data from Adsense

Is data finding its way into algo?

[bsand715]

My web site is small nich specific with targeted content.
Overall it is probably the #1 site on most SE.for topic and uneffected by Flordia.

With new G.update or whatever they are doing, the #1 hit keyworded page has dissapeared along with drop in A.S revenue and uniques. This page was full of information on how a particular item could be built to it highest use and had no affiliate or other advertising except for Ad Sense.

The strange thing is that now #1 and #2 spot is occupied with one of the G.Ad sponsors that has always been on the page placed by A.S.in first position on my page.

Am I just being paranoid or could the Big G be using A.S.as a way to determine the popular sites and use the info in their Algo to pick top site placement. Which also appear to be top Ad Word users and futher undermine the Mom and Pops?

On other SE the pharse is still pulls #1.

[loanuniverse]

Am I just being paranoid?

Yes, you are.

... or could the Big G be using A.S.as a way to determine the popular sites and use the info in their Algo to pick top site placement.

Google gets paid from advertising, actually putting this big adword spender in the #1 position might lower their revenue. However, I believe that they do keep different databases for SERPS. The drop in SERP ranking is just the way this cookie crumble.

It happens, I lost a top ten showing this weekend, and gained a couple of notches on another one.... the strange thing would be if you kept your ranking without the benefit of thousands of backlinks.

[Macro]

Am I just being paranoid

Possibly yes ;-)

But if you are running Adsense it's scary how much of information Google has about your site, your visitors, your traffic, the stickiness of your site, how much your keywords pay, where you get your traffic from, where they go to, what country they are in, and what their email passwords are.

And all this is in addition to the information they have on who links to you, what keywords/anchors/metas/etc. you have, and lots more. They know when you last cut your toe nails, when you last told a fib, they know what presents you got for your 6th birthday.

OK, I exaggerate a bit... but the point is still valid that they have an awful, awful lot of information about our sites. Information is valuable in business. I don't think they are using this to manipulate search results unfairly - or Adsense earnings - BUT it could very easily be done. The fact that Google's owners could be changing soon is very worrying.

[PeteU]

no, you are not paranoid enough
AdSense is a Trojan horse, they know everything about your site including where your traffic is coming from
if your sources of traffic are not 100% super clean, expect
to loose them soon, and in a sneaky way, droping bit by bit over a period of time
nuff said..

[creative craig]

I am not sure if where your traffic comes from is an issue and I dont think Google would use this information to decide on rankings, algo changes or ads to be shown in adsense.

Just so longs as your site is clean according to their terms it should be fine.

Craig