Adsense Premium Service requires 10 million pageviews/month

Is it just me, or wasn't this 20 million a month just a few weeks ago?

[corpuscle]

I've noticed that on the main google adsense intro page, it says that publishers with over 10 million page views per month can have a customised adsense program.

I'm sure this used to say 20 million per month. Could they have run out of large customers and become more interested in customising for the "lower" volume market?

[Jenstar]

Every page I can see still says 20 million page views - the AdSense main page, the premium intro page, etc. Where do you see 10 million?

[corpuscle]

[google.com...]

edit - I'm in the UK, so they may have lowered the requirement for Internet Provincials like us.

[loanuniverse]

LOL {internet provincials} .... still shows 20 Million for us :)

[europeforvisitors]

Either way, I guess I'll have to wait a while. :-)

[freeflight2]

has anybody ever made it to become a 'premium partner'? I actually would qualify in terms of page views.

[Compworld]

Good luck trying to Google to upgrade you to a CPM basis. Its an uphill battle. Your CTR has a lot to do with being able to position your site to become a premium site. You would most likely have to be on some sort of exclusivity with the big G. Only if you meet the impression requirement. I would also have to assume that the CTR would also have to be higher than the average as well. After all, its no longer pay for performance. If you have bad CTR, they lose money. Not good for a company that is going public in the next quarter or so.

CompWorld

[freeflight2]

google *always* upgrades you to CPM? I do not really see the point in that (for G or myself) - what are exactly the advantages of becoming a premium partner?

[europeforvisitors]

I suppose that, for Web sites of traditional offline media that are accustomed to being paid for impressions and not for performance, CPM rates have the advantage of being both familiar and a sure thing.

Also, it's a fair bet that most of those "premium partner" sites don't have especially good conversion rates, since they tend to have general audiences and a lot of their content doesn't lend itself to contextual ads. Newspapers are a case in point--a news story in the WASHINGTON POST about the Bush administration's "No Child Left Behind" program has ads for the CONGRESSIONAL QUARTERLY, something called "Legislative Tracking," and a "No Child Left Behind Prep" learning system. I can't believe those ads are going to pull as well--or generate the clickthrough payments--as ads for widgets on widget-reviews.com. Since most large publications maintain a fairly high degree of separation between their editorial and advertising operations, CPM advertising makes sense because they have little opportunity to maximize revenues by selecting "AdWords-friendly" story topics.

[anallawalla]

Australia must be a tougher market than the UK - 20M seen from here. :)

[DaveN]

UK is 20 million.

DaveN

[corpuscle]

Very weird.

It's still showing 10 million for me in IE6.

I've just tested it with Mozilla, and it's showing 20 million.

I guess it must be cookie-related (I have only ever logged in to adsense using IE).

[esllou]

10 million page views showing here.

IE6, XP, Italy.

[lasko]

Do [www2...] and you will see it

Definetly 10 million!

[Sanenet]

Go to Adsense login, it says 20 million for every language but English - UK, where it changes to 10.

Typo do you think?

[cyberair]

How does Google confirm the amount of pageviews a site has? For example, one of my sites shows up as having 70k pageviews with Webalizer, and 1 million pageviews for the same log using Web Log Expert.

[europeforvisitors]

I don't know how or whether Google demands proof of PVs up front. But there wouldn't be much point in lying, because Google would be able to track impressions once its ad code was on the site.

[jomaxx]

FWIW, my experience with ad networks such as Doubleclick is that simply reaching the minimum impressions listed on the website does not mean that they are likely to accept you as a premium partner.