Increasing Adsense Relevance

[Karma]

Hi all,

After SEO’ing my website for my keyword, I’m having a few issues with the relevance of Adsense adverts.

My keyword/phase is made up of two words, for example “Hard Drives” and although I get a few related “Hard Drive” adverts, the majority are unrelated adverts such as "HARD hats" or "DRIVE a new car".

I’m pretty sure that one of the reasons for the lack of related adverts is due to a lack of advertisers for products matching the two keywords, so Adsense is doing a best guess.

Using the “Hard Drive” example, what’s the best way of increasing relevance to "Hardware" related products without messing up my SEO efforts?

What kind of HTML elements is Adsense looking at? Could I change the page title/headings etc as I can’t really change the content?

Any thoughts/comments are appreciated.

[europeforvisitors]

I think you just need to be patient. AdSense ad-matching is usually pretty accurate, but now and then it gets weird (possibly because of algorithm tweaks that don't work as expected). For example, I was getting ads for hotels in several U.S. cities on the home page of my European travel site for a while, after several years of seeing well-targeted ads. The problem went away after a week or two.

[Karma]

This has been going on for around a year though, so I don't think it's going away.

[panos]

You can use section targeting:
[google.com...]

[Karma]

Many thanks, I've updated my code throughout my site and now I'll just have to wait and see!

*fingers crossed*

[netmeg]

I did notice a difference when I changed my page titles, though it took about a week to kick in.

[mack]

section targeting does make a difference. On one of my sites I was able to dramaticaly increase the ad relevancy using this technique.

Mack.