Good Click Ratios?

[cicru]

I just have this big urge to go to googleplex and make a scene ... are thesepeople getting to confident?

4,142 221 x.x% $41.12 << mon
4,223 225 x.x% $20.13 << tue

(figures altered but same ratios remain)

Luckily I live far away from there HQ ....

[cib258]

Whoa. That stinks.

Can you give us a hint of the industry or topic?

[Macro]

Doesn't look like anything wrong to me. Figures average out over a longer time frame. It is believed that some earnings are carried forward a day or two.

You wouldn't have complained if those days were reversed and Tuesday earned you double of what Monday did.

[runboard]

Happens to me all the time. I just look at the 7 days sliding average, or better yet at full month's earnings to make any opinion.

[Macro]

Luckily I live far away from there HQ ....

Otherwise you would do... what? :-)

[Sense_able]

You have to remember that it is all down to how much the bid is for the keyword. If the big bidder pulls out for a day ot two then these figures do happen

[jomaxx]

>> Otherwise you would do... what? :-)

You could stop running AdSense ads in protest.

[Macro]

>> You could stop running Adsense ads in protest

LOL

Seriously though. That is something publishers can do. Whether that bothers Google - or not - is another matter :-)

Such a suspension of running Adsense requires valuing a principle more than a $. But ... when did Google ever guarantee that EPC would be a constant? Don't punish them for something they haven't done.

[jhood]

This is completely normal. I have been in the program since last summer and see fluctuations like this daily on a large site that covers every imaginable topic. However, as others have said, the monthly averages tend to flatten out and be quite consistent (though there has been a steady downward trend in EPC, which isn't really surprising, since advertisers aren't stupid and don't want to spend more than necessary).

/jh

[CalArch90]

This also seems completely normal to me. One thing I've noticed though, is that as my traffic and earnings have increased, my daily figures seem to have leveled off and are much more consistent.