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Getting Around the stop words.

Turning the text into images.

     
3:21 pm on Jan 21, 2004 (gmt 0)

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Our site uses many of the words it is assumed make AdSense deliver PSA's. Our subject is death and funerals so as you can imagine its very difficult.

My idea is to make most of the text on the pages we want Adsense to appear on "images", however I do need to have some of the keywords on the page to get the right Ads.

A couple of points that I need help or advice with.
1. Does the Adsense bot use the Meta title, description and keywords when spidering a page?
2. Is there a minimum number of words or characters that must be on a page?
3. Are the ads only related to pages they are on or does Adsense look at the whole site?

Any advice would be very helpful.

3:35 pm on Jan 21, 2004 (gmt 0)

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Sounds like a lot of work for uncertain returns.

A simpler and more practical solution would be to use an image for every stop word. It might look a little funny to have images for words like "death," "murdered," or "maimed" scattered throughout the text, but maybe you could put black boxes around the words to give the impression that you're trying to show sympathy. :-)

3:52 pm on Jan 21, 2004 (gmt 0)

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Others have reported seeing ads for keywords that are only in meta tags, but not sure which tags specifically.

For number of words on a page in relation to stop words, I think there is definitely a weight factor coming into play, since others have reported stop words with no PSAs.

Do you mean showing PSAs on pages without stop-words simply because your domain has a high incidence of them? There is a theming issue going on, not sure if it applies when looking at stop words or not though.

3:43 am on Jan 22, 2004 (gmt 0)

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I have several pages in my local history section that cover such topics as "earthquake deaths", "cemetery records", and even a page about "executions" at a local prison (now a tourist attraction). For several months all these pages only displayed PSA's, but they now all display ads more in line with the general theme of my site.

Maybe google takes a little time to get everything in context.

Perhaps you could first try just putting in the ads in the site as it is, and see if google gets it's head around your theme. It may just be that you will get perfectly targeted ads - either from the get-go, or after google has had a chance to get a grip of your site's focus.

If not, then you could move to the image-in-place-of-text thing.

5:39 pm on Jan 23, 2004 (gmt 0)

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Any advice would be very helpful.

I can't comment on whether what you are proposing is the right way to go but if you decide it is I know of a very good application for achieving wht you want to do.

Get yourself a Mac and a copy of Freeway by Softpress systems in the UK. Its a kind of DTP orientated web page desing program. Once you have input your text you can drag over any amount of it and select "gif text" it then creates the gifs from the text when the page is published and keeps it accurately inline with your other text. If you use a standard web font like Arial and specify your text size in pixels you can't tell what is or is not gif text in the browser. You could easily just turn the stop words into gifs and 99% of your visitors wouldn't even notice.

Please don't flame me for for having the timerity to suggest a minority platform and tool. Freeway currently only runs on Mac and OS X.

Best wishes

Sid

7:53 pm on Jan 23, 2004 (gmt 0)

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A friend of mine has a site with Adsense on it (yes it really is a friend, and not me, although I certainly have my share of sites with adsense), that consistently places psa's on only one page of the site. I've helped her go through the page with a fine-tooth comb, trying to identify what stop words might be causing the problem. We've changed the text, title, etc. numerous times, but still those blasted psa's continue to show. I've tried to get her to use the alternate ad function, in hopes that would help, but she hasn't done it for some reason. Anyway, if anyone would be willing to pm me for the url of the page, I would appreciate another pair of eyes looking at it for her.
9:48 pm on Jan 23, 2004 (gmt 0)

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i had that same problem w/ PSAs. I tweaked around the text a bit and removed some phrases that might be offensive out of context and now i get ads.

My topic overall is not offensive at all, but I wouldn't go through the trouble of image stop words, espeically if your topic is on that subject anyways

6:35 am on Jan 24, 2004 (gmt 0)

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Lots of genealogy sites have relevant ads even when they mention cemeteries, deaths, murder, etc. Study them closely.
10:08 am on Jan 24, 2004 (gmt 0)

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I agree with europeforvisitors - "death", "murder", or "died" appearing as little images would look somewhat macabre.

Why not do it with javascript that the bot is unlikely to decipher?

You could replace the word "death" with:


<script>document.write("de"+"ath");</script>

Or, if you're super paranoid, and think google's bot might be getting a little cleverer, do something a little more obfuscated like a rot13 encoding of the dangerous words. For example:


<!-- insert this near the start of your document -->
<script>
function r13(a) {
var map= new Array();
var s = "abcdefghijklmnopqrstuvwxyz";
for (i=0; i<s.length; i++)
map[s.charAt(i)] = s.charAt((i+13)%26);
for (i=0; i<s.length; i++)
map[s.charAt(i).toUpperCase()] = s.charAt((i+13)%26).toUpperCase();
s = "";
for (i=0; i<a.length; i++) {
var b = a.charAt(i);
s+= (b>='A' && b<='Z' b>='a' && b<='z'? map[b] : b);
}
return s;
}
</script>

Then output individual words like this wherever required in the document ("qrngu" is the rot13 encoding of "death"):


<script>
document.write(r13("qrngu"));
</script>

or even

<script>
document.write(r13("qr"+"ngu"));
</script>

if you're super-paranoid.

By the way, if it's not obvious already, you can use the same javascript function to work out the encoded values you should use for each word - no need to do it manually. For example:


<script>
alert(r13("death died")); //etc
</script>

RIP, HTML.

10:00 pm on Jan 24, 2004 (gmt 0)

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Managed to get one of the pages start to display paying ads by making much of the text images. The other page I am trying to get to work is proving a bit more difficult.

How can I see which ads are being displayed in the US when I am in the UK?

10:06 pm on Jan 24, 2004 (gmt 0)

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How can I see which ads are being displayed in the US when I am in the UK?

Use a proxy server in the US (Google for "proxy server US").

10:20 pm on Jan 24, 2004 (gmt 0)

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Instead of replacing stop words with .gif files, you could also replace each character of a "stop word" with the HTML ASCII code (capital "A": &#065;)

Death -> &#068;&#101;&#097;&#116;&#104;

8:50 pm on Jan 26, 2004 (gmt 0)

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After trying just about everything to get around those PSA's , I have now come to conclusion that the word "CASKETS" is a stop word in its own right.
Guess I will have to wait for Overture to launch their equivilent to AdSense.
8:59 pm on Jan 26, 2004 (gmt 0)

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Too bad, but waiting may be the best choice. Google put those filters in place for a reason, and going to great lengths (Javascript tricks, cloaking, special chars, words hidden in images) to disguise major elements of your site's content could eventually get you into trouble -- even if you think you're helping.
9:07 pm on Jan 26, 2004 (gmt 0)

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I think this has just happened. Is it usual to have No Ads showing, not even PSA's? I now have this on some of the pages which I am trying to get AdSense to work on.
 

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