Is content matching turned off in the evening for certain groups of te

[Jon_King]

Is content matching turned off in the evening for certain groups of terms?

I am seeing little if any change in revenue from approx 9:00 pm on. The clicks are doubling but the revenue is relatively unchanged.

This has been happening for about three weeks and is very different from results for the prior 10 - 12 weeks.

Any thoughts?

[eWhisper]

Many advertisers turn content ads off in the evening as they don't get the same quality of traffic during non business hours. This could be related to advertiser behavior and not a google feature.

[Jon_King]

Would advertisers have to do this manually or is there an automated method?

Besides this would not account for the amount of clicks. I am not exaggerating, the clicks go up by 100's with little (if any) revenue increase and I don't believe it is lag in updating the reports.

[eWhisper]

This thread [webmasterworld.com...] contains info on the automation of AdWords.

Is it possible they are all duplicate clicks that G is disallowing? I don't run AdSense on my sites, I'm only an advertiser - so I only see it from one side of the coin.

[europeforvisitors]

Would advertisers have to do this manually or is there an automated method?

If an advertiser has a daily budget limit, its ads will shut off for the day when it reaches that limit (or so I understand). So, in effect, a the advertiser would have an automated method of turning off its ads late in the day after a bit of experimentation with daily budget limits.

[eWhisper]

If an advertisers budget is not high enough to show their ads for the entire day, their ads are shown throughout the day at random times.

G tries to make it so the ads will still be shown even late in the evening with the random impressions. It is possible that late in the evening the advertiser will no longer have funds for that day and not be shown, but usually when their funds run out is more random than 9pm every evening.

[Jon_King]

Again... the last two days... no revenue after 9:00 - 10:00 pm Central US time with Adsense on many many pages with many impressions and clicks. I don't get it.

[div01]

Similar pattern here...

[justageek]

I guess since we don't know the payout scheme it may be possible the amount of advertisers are low and budgets go away. Google would have 2 options then. Display PSA's and we'd know for sure and that wouldn't be good or display ads and not generate any revenue and hope no one notices.

JAG

[jomaxx]

Two questions that need answering: What time zone are you in? When you look at your site after 9 PM, do you see paid ads or PSA's? But anyway I definitely see revenue after 10 PM.

Could be that ads are not showing if there isn't a very great depth of advertisers on your site, could be that traffic drops later in the evening, could be that Google doesn't update the reports as frequently off-hours, or some combination of factors.

[Jon_King]

I can appreciate where you guys are going with your questions but the obvious is not it.

I've been running AdSense since it's inception, the sites are broad based in themes, they have generated and should generate leads/revenue in the evening hours, there is plenty of good history to indicate something is different. The server logs indicate plenty of traffic after 9:00.

As suggested, I will check the ad content (for PSA's) over the next couple of nights and post the findings.

[Jenstar]

I have not noticed the same. But it is likely either an issue of unavailable ads by the end of the day due to advertisers expiring their daily $ limit, or it is advertisers turning off their ad budgets until the next morning.