Adsense Banner payout question

[blaketar]

This is my first attempt at displaying Adsense Banners Only on a select few of our site pages. The banners are 468x60 and appear to be on target with the theme of the site which is great but I am having difficulty understanding the payout of them.

Today, my first day, the random banners received close to 10,000 reported impressions but the earnings are only reporting $0.40 cents. I figured their would be a slightly higher payout than this but at this rate I will be removing them tomorrow.

Any suggestions, things I may be doing wrong, do banners not pay much?

Thanks All!

[Jean]

Wait for a longer sampling period! A fraction of a day is absolutely NOT indicative of anything.

But a total of 40 cents for 10.000 impressions (that's an eCPM of 0.04$!) suggests a problem with either the positioning of your banner or the type of web site that you have them on.

Also keep in mind that the 468x60 banners are not such a great perfomer compared to other formats.

[blaketar]

Banners are actually near the top of the page, about 100 pixels from the very top so placement is optimal. Today look no better, approximately 8000 imp. and on $0.76 cents. A bit better than yesterday but still not good for such prime real-estate....

[GenerationTalk]

Personally, I wouldnt recommend Google Adsense - I found the payout was very poor.

[Jean]

Have you tried other placements and more important other ad formats (skyscraper?)?

But maybe it has to do with your niche. Some sites just aren't suited to AdSense.