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I didn't think authority sites like the one I'm talking about used programs like adsense to generate revenue.. OK, it's normal to see some ads for the biggest phone company, or some great tourist attraction.. but a paper that reaches out to all the people in norway shows ads like "buy pearls from my small pearlshop" and "visit our site for new car tires"
Don't get me wrong, It's all ok with me, but it's just showing how BIG the google adsense program has become, when newspapers use it to earn some "extra pocket money" -
Just thought it was a little bit funny!
That extra pocket money could be millions per month, a newspaper is the ultimate publisher, daily fresh content, high search engine ranking, good topical coverage for contextual advertising, an army of professional writers, high potential for visitor created content, loyal visitors, local interest hence excellent targeting..
The only thing holding them back was the fear of loosing daily circulation revenue to online, but most are setting foot here since they are loosing advertising potential anyway. It only takes a change in management from old school for the evolution to take place.
joined:Oct 27, 2001
whats wrong in this?
they steal my money ;)
And not just newspaper, all major websites use it including ISPs, Popular Portals and TV networks. In fact adsense is used so much by these that I will find it odd if I saw a major Indian website *without* adsense on it.
/msn.co.in of course is an exception ;) (or is it?)
joined:Sept 20, 2004
All major newspaper in India use Adsense on their website
Damn...you got there before me...I've been out for a beer, surprise, surprise.
What actually surprises me about the Indian newspaper websites is how badly constructed most of them are and that they have too many AdSense links thereby diluting their possible earnings.
And people do click their ads since I do when I see an ad of interest which just happens to be quite often...and normally I don't click on AdSense ads!
Some Indian news paper sites are decent and attractive. I think only IT guys read the Indian news Online in India/Abroad. They do not know much about AdSense and they do spend good money for purchase online too. So, Indian news papers are surely making good money with AdSense! :)