CTR down by 90%

Has anyone else experienced this?

[codegal]

Hi,
I'm fairly new to this forum, although I've been lurking around every now and then in the past months.
I run a small blog which has been getting an EPC in the lower double digits consistently for the past few months. However there has been a 90% drop in EPC so that is down to the lower single digits percentage.

I don't know if this is something that I may have done to trigger it or not. Grant it, I did remove one block of adsense, but I did that a month ago and only saw an immediate increase in my EPC. Now, almost 4 weeks later, its down to dirt.

Did I make adsense mad?

[jomaxx]

I can't understand your post. You seem to be using EPC and CTR interchangeably (they're two utterly different things), and I have no idea what "double digits" means in this context. Dollars, pennies, percentage points?

[humblebeginnings]

I think he is talking ECPM all the way, so the title of the post might be wrong.
At least, I can't imagine a blog with a double digit CTR (=>10%).

[Car_Guy]

If you run a small blog, maybe the same people are always seeing the same (or similar) ads.

Generate new traffic.

[turtlehurricane]

Why are people always asking the same stupid question? This adsense crap makes you guys too nervous.

[humblebeginnings]

Why are people always asking the same stupid question?

Because we all have to start with step one, meaning we have to ask things that look obvious to others.

[codegal]

JoMaxx,
My EPC AND my CTR has dropped down to 90% of what it used to be. My EPC is down to the single lower digits and my CTR is down to the single lower digits. This is while my traffic level is about the same.

[codegal]

Car_Guy,
You may be correct with the idea that the same people may be seeing the same ads, but this is so drastic. This is a 90% drop in one day.

[codegal]

Turtlehurricane,
Dude I can care less how stupid you think a question is or not.

[loganz]

whats EPC?

[bateman_ap]

Are you talking about a 90% drop for just one day? If so then I would wait for a few days until you have enougth data to work out if it is a blip or something more serious...

[fraudcop]

I had 90% drop in clicks with the same pageviews in the last 4 days.

20/22 click per day drop to 2/3 clicks per day.

I'm Happy I'm not the only one.

everything is normal and ads are perfectly on target so they must not counting 90% clicks

[jomaxx]

If your clickthrough rate AND your earnings per click both dropped by 90%, that means you're only earning 1% as much as before. If true, I see why you're concerned.

[celgins]

loganz... EPC = Earnings Per Click.

A lot of folks have been experiencing low EPC and low CTR over the past few days (weeks) (months), etc.

[hunderdown]

fraudcop, there are other conclusions possible, considering the low number of clicks you had been averaging. Go ahead and blame it on Google "not counting clicks," but that likely will keep you from getting to the root of the problem (if there is one, and it's not just random).

[Hobbs]

codegal,
Check for 2 things:
a) What kind of advertisers, and have they changed since the good old days, are they related to your posts?
b) Is there a post dated at or after your recorded drop of earnings that contains words that affect how your whole blog is performing?

Generally if you are getting few hundred daily visitors you need to get more traffic before expecting or worrying about earnings

If all is ok and positive, play with both blending, ad sizes and positions, there is a fine blog specific post here somewhere here, wish the mods would jump in and give us a link for it.

[Hobbs]

found it

[webmasterworld.com...]

[codegal]

Thanks for all the advice everyone. I will take all of your advice in cosideration and come back to tell you the results.

codegal