Clicks down to 10% of average in last 3 days

[fraudcop]

last 3 days ( With the same number of impressions) my clicks suddenly dropped to 10 per cent of my average.

average: 18/ 22 clicks per day

last 3 days: 2/3 click per day

Can this be a google technical problem? should I contact google since this never happened before.

thanks in advance

[humblebeginnings]

I think your numbers are a bit too low to give a solid explanation. How long are you with Adsense?

[fraudcop]

from the beginning july 2004

[humblebeginnings]

Although your numbers are low, you indeed have a valid point if your are with Adsense for almost 2 years. Have you tracked this down to a single channel? Can you see if the downfall of your clicks is caused by one or a few specific pages?
Have you checked those pages to see if perhaps they are serving PSA´s at the moment?
Have you made changes to your site that could have caused a different kind of ads to display?
Sorry to ask so many questions, perhaps they will lead to an explanation...

[beggers]

The real reason click are down is because people are watching the soccer playoffs.

[jomaxx]

[]

[edited by: jomaxx at 7:11 pm (utc) on June 26, 2006]

[Jean]

If your drop in clicks is not simply due to a drop in your traffic but is a 90% drop in CTR it could be because your ads are not well targetted or attractive anymore. Have you changes in the types of ads displayed?

[crick]

Well, today my clicks are down quite a bit (even on pages where the CTR is high due to some extremely relevant ads) because the ads seem to be not so relevant today. I hope things will sort themselves out soon. I am hoping I will get a click dump though.

[bobothecat]

Let's not forget that July 4th weekend is coming this weekend for the U.S. - so if you target the States and don't deal with the beach, fireworks, picnics/bbq, or travel - you're probably going to see a slowdown.

At least in theory :)

Could also just be poorly-targeted ads.

[cyanweb]

our usa channel dropped 90% of usual totals in recorded impressions, clicks and earnings over last 3 days

no drop in server traffic showing, basically pages not serving ads = just blank spaces... it simply takes a page refresh to get the relevant ads to show.

so must be some sort of re-indexing going on for a new targeting algo...?

our local stats in oz are all cool n steady... just usa results really off... hope it comes good soon...

[cyanweb]

ok -i've made a totally huge mistake... the ads do show - but NOT in Opera 9... though somehow don't think 90% of our users suddenly switched to Opera 9 over the last 3 days - LOL - while I dig my Opera, this is not good... as Opera actually says there is a problem with the Google CSS code... that aside = so something else must be happening as 90% drop across board with impressions / clicks and all server stats the same is just weird... so maybe there is a backlog or tracking problem? it's happened before when there is a system update but never this long in lag / erroneous reporting :(

it's a wait and see scenario...

[codegal]

Same thing happened to me. Then one day I saw a huge increase in clicks for it to only go back down again. I'm afraid to contact Google about it though

[ken_b]

Are you getting a bunch of site targeted CPM ads? That could be why the CTR is down, but you're talking about a big drop. Are your earnings down too?

[cyanweb]

it is a big drop - it's like the ads aren't even showing anymore... but when we check they are there....

Have no idea what is happening - but a 90% drop in recorded ad impressions and earnings really bites... especially when page impressions / traffic are same levels as always...

this happened on 23rd June - and still showing barely any ad impressions... am going to try putting on images / video ads see if that makes a differece :-)