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Forum Moderators: martinibuster
I know there are many widget advertisers.
I can't set my site to widgets, instead of blue widgets, as I will drop rankings on blue widgets.
let's say i have a site about BMWs.. well, they're are cars, but they're are a BMW make. on this site, there is NO WAY adsense would show an ad for a Chevrolet, or a Nissan - even though these are also types of cars.
the answer, as i said in the beginning, depends on your subject. can you be more specific?
Food for thought. Maybe useful, maybe not...
I think it's entirely possible to rank for every kind of widget, that's what is called authority. Look at Wikipedia. Or for that matter, visit the AdSense blog and check out their AdSense case studies and see how some of them manage to juggle different widgets and may end up ranking for the more general widget term.
Many people think they have to build new sites to rank for different but related widgets. For instance, when you do a search for a single term word that is meaningful (and I stress that it has to be meaningful), you will see authority sites pop up. By authority, I mean sites that cover different genres and does reviews and features links to different sites etc. They cover widgets from red to blue to aquamarine and beyond. That's authority.
You can break up your topics and build out a new site for each topic, but I think you will have a harder time being an authority, like Cnet or About.com or even Amazon, unless you keep it all under one roof.
One of my sites is a strong authority in it's field that even ranks for one word sub-topics- despite the fact that it has about fifteen different sub-topics, i.e. red widgets, blue widgets, etc.
That's wrong. My site has a page about British vehicles, and it routinely has AdSense ads for American ones.
My site has a page
Having a page, or even a section, is different than:
I have a site about BMWs.
Than having an entire site devoted to a specific topic.
I agree though, that having topics intersect, is a problem for AdSense sometimes in multi-subtopic sites.
On a page of Blue Widgets, Blue widget ads are exactly correct. And probably paying a premium - because if there were not enough blue widget advertisers, you would see widgets (various) from time to time.
I have the same problem with blue widget ads. The same blue widgets on each and every page. I believe that serving a little more diversified ads on the site might attract my visitors.
I'd like to have that option. My site about the widget business is visited by people in the widget business. People in business purchase office supplies, business software, etc. and I'd like to be able to show some of those ads, in addition to widget ads, on some of my pages - without having to develop an "office supplies" page on my widget site.
(car_guy - you made me look, didn't you! No, there aren't. Phew! <g>)