Adsense clicks way down

Tell me its the summer!

[Essex_boy]

From teh 2nd of June my click through and indeed visitor figures have fallen through the floor.

I suspect as my serps remain the same that its the summer and no one wants to be in doors.

Is that correct?

[hunderdown]

Very possible. What do you know about your visitors? Are they young or old? In school or employed? Do they surf from home, at work, both, or from university? Different kinds of people have different behaviors, and those can change with the season.

My traffic definitely goes down in the summer, but so far this year, and in other years, I haven't seen earnings go down in proportion.

[Play_Bach]

> visitor figures have fallen through the floor.

My traffic too is down - to about a third of what it was in February. Many of the Google searches that typically return my sites on the first page now are nowhere to be found. I've gone through a few Google updates/upheavals in past years where my sites got lost for a few months, then returned back to the top. If you get most of your traffic from Google like I do, perhaps your pages simply aren't being returned anymore for searches that used to work.

[larryhatch]

My uniques are down 30-40%.
I attribute this to lower positions in SERPs with recent 'updates'. -Larry

[benallos]

same here .. not much traffic .. low in serps

[toothake]

I guess that is the indexing priorities of Big Daddy like Matt Cutts mention in his blogs.....
Quality one way relevant links ,trust rank ech.
Am i goin mad or Google is goin mad and indexes such a crap while they have a huge machine crisis [theregister.co.uk...]

[edited by: jatar_k at 6:46 pm (utc) on June 19, 2006]

[toothake]

Back on topic
Summer is my best time ,as far as you run travel related pages ,summer is the best time for revenues.

[crick]

For me it fell as well from 2nd of June, but the last 7 or 8 days have been fantastic in terms of CTR.

[I Will Make It]

My stats are up! (at least a little) - I guess it's because my topic is related to a great summer niche.

[Essex_boy]

2nd of June! Thats odd that the date from which my traffic fell away. Im still well ranked on Google, but dont seem to be getting any from Y.

Although I didnt get that much from them anyway.

Im now down to aquarter of the traffic I normally get.

Ive a link from DMOZ and a Australian Govt site, so quality isnt a problem, I guess people are just not looking.

[nathanso]

Waayyy down. It's to the point that it's so little money that it's not worth fine-tuning any more which means my earnings will fall lower still. G really hit saturation with this idea.. I wonder what the Next Big Thing will be after AS?

[hunderdown]

G really hit saturation with this idea.. I wonder what the Next Big Thing will be after AS?

Everyone isn't having that experience. So far as I am concerned, AS is still a Pretty Big Thing. My earnings in AS are down no more than earnings in my main affiliate program, proportionally, meaning that AS continues to out-earn it by about 4 to 1.

[Jafo]

Well, I am down about 50% from last month. Getting the same amount of hits, basically, just getting paid less for them.

Oh well..

[GoldenHammer]

Total earning dropped about -40% since June 17. Impression is about the same, but both clicks and EPC are down, effect from the Summar, FIFA worldcup or smartpricing?

[jomaxx]

Essex_boy - if your traffic is way down but your Google rankings are more or less unchanged, welcome to the summer doldrums.

[WolfLover]

Essex_boy - if your traffic is way down but your Google rankings are more or less unchanged, welcome to the summer doldrums.

Jomaxx, I hope you are right and this is just a summer doldrums problem. June is not nearly as good as May was and the last couple of days have been awful! My main keywords are still up at number 1, with many in the top 5 of the serps, so that is not the problem. Traffic is a little down the last few days, but the main problem I see if the eCPM is so low.

[jomaxx]

...Actually the specific benchmark I use to help me sleep at night is the proportion of external referrers that come from www.google.*. I have a custom-written log analysis program that calculates this each day.

As long as it stays in its usual 65-70% range, then any increases or decreases in the absolute numbers are probably due to seasonal effects, in other words more or fewer people who happen to be online and researching my subject area.

[TheDonster]

My earnings for June are down 30% compared to the last few months, however revenues are equal to last year's June performance so I have come to accept certain times of the year dip for certain sites like mine. Last year was my first year with AS so I had nothing to compare against previous quarters. Now with a year under my belt, it is reassuring to see the trends and plan in advance how to optimize for downtimes.

[Eazygoin]

I have only had AS since the end of March, but yesterday was the best day so far, both in terms of CTR and eCPM. This isn't in itself a great achievement, as the total period is under 3 months!

However, it is interesting to point out that traffic has increased by 50% yesterday, and today so far. Most of it comes from Google, percentage-wise. Whether there is a SERP's or PR update in progress, it is too early to say, but something has triggered this.

So for me, World Cup doldrums or Summer backlash aren't an issue, as traffic generally has not decreased in recent weeks.

[Essex_boy]

its weird things are going down and down.