Forum Moderators: martinibuster
Please google, do something so people don't go to yahoo, msn, chitika (contextual) and other competition...
I personally think that this is due to the fact people are tired of clicking on ads that lead to pages of ads, that leads to pages of ads. People now regard google ads with the same loathing as spam. Blockers are becoming more commonplace to get rid of the ads, and the people that maintain windows hosts files with bad sites now include adsense.
However, it's certainly possible that supply is outstripping demand in some cases, especially for keyword-driven, heavily SEOed topics that attract the get-rich-quick crowd.
I am managing same or better earnings month after month, some months I intervene and others are total hands off.
I wouldn't agree that ads are "paying less and less." Whether ads are paying less, more, or the same depends on the topic, the publisher, and other factors (such as "smart pricing" discounts for advertisers and Google's compensation formula).
However, it's certainly possible that supply is outstripping demand in some cases, especially for keyword-driven, heavily SEOed topics that attract the get-rich-quick crowd.
Here we go again... LOL
This is truly unbelivable.
I'm generally getting over a $1.20 for a keyword, just need more impressions and more clicks.
Don't hold your breath, big G will "smart price" your click payout to somthing under 10 cents when you do get more impressions and more clicks.
Google is keeping atleast 70% and you get the change...
Overall, they're keeping just over 20% of AdSense revenue and passing the rest along to publishers. That's a matter of public record.
Note the word "overall." The percentage paid to individual publishers may vary, just as smart-pricing discounts vary. However, stating that Google ads are "paying less and less" is like saying that "everybody in America is getting poorer": It simply isn't true.
There do seem to be a lot of cases where stats start off strong and taper off over the next few months though. My guess is that this is due to Google acquiring longterm information related to ad targeting and smart pricing. Maybe also due to the site owner tweaking the site to maximize pageviews and clickthroughs.
1) Because of your larger number of impressions, you've begun exhausting the supply of high-paying ads that Google will allocate to your pages; and/or...
2) The additional clicks aren't converting as well as your clicks did previously, resulting in greater "smart pricing" discounts for advertisers.
Also, Google introduced separate bidding for the search and content networks a few months ago, and it's possible that more advertisers in your sector are beginning to realize that they can bid less for content ads.
I got used to making a nice income a month with Adsense and now I will be lucky to make half that with about the same number of impression and clicks. I am down to 10 cents a click now.
The other ad services I use keep about the same level at all times.
Thanks, Rick Hisself
Don't hold your breath, big G will "smart price" your click payout to somthing under 10 cents when you do get more impressions and more clicks.
ARRGHHH curse you.... only 1 click today and it was .04
you are a BAD BAD person Web_speed
:)
This is precisely the sort of thing I worry about when I hear things like (a) Google doesnt tell you exactly how much the gross is versus the net they're paying you and (b) per their TOS AdSense publishers aren't suppose to discuss their earnings with other publishers. Such lack of transparency leaves me weary of something like this happening.
Also, Google introduced separate bidding for the search and content networks a few months ago
EFV could you tell me which month this occured? It might help me understand some changes I've experienced.
Anne
per their TOS AdSense publishers aren't suppose to discuss their earnings with other publishers
Not to worry too much about that. Statistics like CTR and ECPM are not allowed, but total earnings are allowed.
From Google Adsense Terms and Conditions section 7:
However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program.
Also, Google introduced separate bidding for the search and content networks a few months ago.
Interesting.. This may be the reason of the drop in my earnings. This behavior is started ~2-3 months ago. (ads paying less and less)
Now, why is that exactly?
This reminds me of my former boss who told each of us that we weren't suppose to discuss our salaries with one another. Come to find out it was because there were grave differences in pay from one person to the next. Pay wasnt based on skills or experience and was probably just based on how good of a negotiator each employee was. Whatever the case, the employer clearly benefitted by not having us discuss it, as he got the labor of some employees much cheaper than he should have.
big G will "smart price" your click payout to somthing under 10 cents when you do get more impressions and more clicks.
Not in my experience. My actual EPC has nearly doubled in the last 12 months since, as EFV wrote:
Whether ads are paying less, more, or the same depends on the topic, the publisher, and other factors
In my widget sector there have been more and more advertisers pushing up the bid rates however the past few weeks, whether because of the weather, holiday or sports related, some of these bids have dropped quite dramatically.
It's all about supply and demand and to insinuate that gaining more traffic automatically "smart prices" earnings downwards is incorrect.
Sure, if there are only 1,000 ads a day available and 10,000 impressions, then one will earn next to nothing however it's in Google's interest as well as our own to match supply and demand.
Maybe Day Parting will help with this?
EFV could you tell me which month this occured? It might help me understand some changes I've experienced.
Apparently it started in late November, with a minimum content bid of one cent. The full effect may have been slow to propagate, though, because the change was introduced without a lot of ballyhoo.
I am both an AdSense publisher and AdWords advertiser, both on different subjects. I tend to use high bids to occupy #1 or #2 slots in my business, also in the content network. I do however scan my referrals from AdSense publishers on a regular base. If I do not like the content of the site or decide that it too much looks like an MFA, I either put the site in my AdWords URL filter, or I use some negative keywords which are specific for that site to filter it out from my AdWords campaign. I am convinced many other AdWords advertisers who use high bids in the content network do the same: scan the publishers that send referrers and filter them if the site is inapropriate or bad converting.
This can be part of the effect that many AdSense publishers have seen: After going life with an AdSense site EPC is high in the first days, but after some weeks it falls with a factor 2 or more. Looking at my own behaviour as an AdWords advertiser, one to two weeks is what I need to decide from an average AdSense publisher if the site is worth my advertisements or not. So what is called "Google's smart pricing" by publishers here may actually be "Advertiser's smart filtering" in practice.
