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World Cup AdSense Slump?

     
6:42 am on Jun 7, 2006 (gmt 0)

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In couple of days, the FIFA world cup will start, now most of the websites with only US traffic won’t feel anything, but internationally speaking, a huge drop in traffic is expected, most of the Europeans, South Americans, Asians, Middle Eastern, Africans and this year even Australians will have one thing on their mind for one month, the world cup!

Huge drop in traffic = huge drop in Adsense income!

BTW, Go England Go.... :)

6:07 pm on June 9, 2006 (gmt 0)

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>The last hour was terrible.
>Extrem low impressions

Same here!

I'm in Germany and I hope Germany won't make it to finales.

6:20 pm on June 9, 2006 (gmt 0)

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I am having a bad day in terms of traffic even though most of my traffic comes from the US. Ironically, my SERPS for certain keywords are better than ever. Yesterday was also a very bad day (in terms of traffic but not so much adsense), that despite Thursdays normally being my best day for traffic. I blamed it on the fact that it was a big news day and perhaps a lot of people were going on news sites.
6:29 pm on June 9, 2006 (gmt 0)

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My site is waaayyyy down as well. But things might recover shortly. When I try and access Google's UK server it either crashes (twice) or takes 20 seconds or more for the home page to appear. Perhaps everyone is doing their surfing before the next match in half an hour...
6:31 pm on June 9, 2006 (gmt 0)

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Perhaps everyone is doing their surfing before the next match in half an hour...

Yep, that's me and I'm chasing off to get some ice cream now:-))

9:05 pm on June 9, 2006 (gmt 0)

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Well, I'm totally flummoxed now!

Today's earnings have more than doubled during the two matches in the last five hours and my metrics now look like an absolutely "normal" Friday.

I give up, I'm off out for a beer to see what the full 24 hours shows me in the morning.

Not bad, 8 goals in the first two matches:-)

11:18 pm on June 9, 2006 (gmt 0)

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I dont think the traffic will drop significantly
3:08 am on June 10, 2006 (gmt 0)

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I have a feeling that this month will seem like an eternity, judging by todays stats.
6:48 am on June 10, 2006 (gmt 0)

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Just took the CSV files for my statistic program.

My English sites had performing above average this Friday.

The German sites had a real black Friday. Earnings below the worst Saturday in this year.

3:18 pm on June 10, 2006 (gmt 0)

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I'm taking readings every two hours to ascertain whatever effects are occurring and at the moment, just after England's first match win, my metrics are looking excellent with CTR and eCPM very strong and seemingly no drop off during the match.

Yesterday ended up with what I can only descirbe as a "normal" day. Has the recent turmoil begun to settle? Let's hope so.

10:00 pm on June 10, 2006 (gmt 0)

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As you already know, sports events will affect your site's traffic based on your visitors' interest in them. Mine don't seem to be very interested.

"Has the recent turmoil begun to settle? Let's hope so."

What does Paula Abduhl have to do with this?

11:21 pm on June 10, 2006 (gmt 0)

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my earnings are up 50 % for some strange reason, never seen that before on a saturday, traffic and clicks are the same but the eCPM has almost doubled
1:13 am on June 11, 2006 (gmt 0)

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I removed adsense from my forum and opened a special world cup section and added couple of betting affiliate banners. Seeing the profit of the betting, I wish the world cup never stops!
1:26 am on June 11, 2006 (gmt 0)

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german site hit hard, earnings and traffic down by 1/3 through the weekend compared to normal.
what a mess! i expect this will continue for one month :(
also an important reason: the extremely good weather we have over here just with the start of the world cup.

The best offer I've seen today is one of my local bars offering good beer at £1.25 pint until the first goal is scored!

fun for six minutes, hehe.. :D

I'm in Germany and I hope Germany won't make it to finales.

sorry huhufrufru, but as german fan i certainly welcome if they make it as far as possible.
but only if they win the cup i would generously waive a substantial amount of my adsense earnings ;)

3:51 am on June 11, 2006 (gmt 0)

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Oh BTW, where's our seasonal images attached near the ads? Isn't that considered as important as helloween? Ads by Gooooooal!
3:58 am on June 11, 2006 (gmt 0)

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The worst traffic and earning for the past 2 years.
7:20 am on June 11, 2006 (gmt 0)

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45% below average Saturday.

I made yesterday a comparsion statistic with

[webhits.de...]

The comparsion statistic shows me, that my distance to webhits.de remains nearly the same, even I come some % closer to the webhits statistic.

It's a cubicle effect

low impressions
low CTR
low EPC

In total 45% less than the average Saturday
30% less than the worst Saturday in the last 3 month

7:47 am on June 11, 2006 (gmt 0)

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My Saturday's are usually dead, yesterday was the best I can remember.

The World Cup is as broad as it is long.
A lot of people are fixed to the TV but a lot of people are also trying to escape it!

8:20 am on June 11, 2006 (gmt 0)

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My earnings were OK on saturday.
I was wondering if those of you who had bad earnings have any sports related websites?
9:00 am on June 11, 2006 (gmt 0)

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I was wondering if those of you who had bad earnings have any sports related websites?

Nothing with sports, 85% of the revenues are from my German sites.

My wife just discusses with my to expand to spanish and french.

2:19 pm on June 11, 2006 (gmt 0)

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The World Cup is as broad as it is long.

Absolutely therefore do I surmise that my visitors are not the least bit interested in football?

Saturday saw a completely "normal" day's earnings for me. Apart from the Rodeo on Saturday 13th May followed immediately by my highest-ever Sunday, it would be impossible to tell from my metircs that anything was happening.

Today, Sunday, already there has been the British Grand Prix, Athletics Grand Prix, TT Races, Holland v Serbia, French Open Tennis final and guess what?

My metrics are "normal"!

Ok, so I'm not a multi million pages a day web site however, fingers crossed, I do not see any impact of any of the above.

Markus007's statistics would make interesting comparisons since he has so many page views and would notice any significant movement.

Would it be fair to say that on any one given day in the world that a major sporting or news event is, or could be taking place, and that we all derive a little bit of comfort when we see other sites reporting downward trends that just happen to fit in with our own results during that newsworthy occurrence?

2:20 pm on June 11, 2006 (gmt 0)

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Its like having teh throat of my wallet cut.

So little anywhere

Dayo_UK

3:11 pm on June 11, 2006 (gmt 0)

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Stunning Weather in the lots of the UK too.

BBQs, Football, Grand Prix etc as mentioned above......in fact what am I doing online.

3:24 pm on June 11, 2006 (gmt 0)

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in fact what am I doing online.

It's nearly too hot to be outside...plus you're counting the shekels:-)

11:49 pm on June 11, 2006 (gmt 0)

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stats %30 down here since from the beginning of World Cup.
1:08 am on June 12, 2006 (gmt 0)

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When does the World Cup end?
2:52 am on June 12, 2006 (gmt 0)

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July 9
3:59 am on June 12, 2006 (gmt 0)

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Saturday was slower than most Saturdays for me (on both the AdSense and affiliate front), but today affiliate bookings were at near-record levels for a Sunday, and my AdSense statistics are looking better than they've been all month. Maybe people are already tired of watching TV or have spent their booze budgets in their local pubs. Or maybe it's just that, according to my footie-fanatic son, England and Germany weren't playing today. :-)
7:39 am on June 12, 2006 (gmt 0)

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When I look on my stats and [webhits.de...]
I remain in the same range compared with this German web statistic.

The stats show 3 Saturday in a raw.

Firday and Sunday had so low traffic, some other Saturdays in the last 30 days had more traffic.

This was combined wiht low CTR, EPC
and since long time not seen low eCPM.

npodesign

7:46 pm on June 12, 2006 (gmt 0)

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but for me wc a more additional traffic = more income (becouse site about sport

[edited by: martinibuster at 7:58 pm (utc) on June 12, 2006]
[edit reason] Removed URL. [/edit]

9:29 pm on June 12, 2006 (gmt 0)

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No discernible downturn in June here, either before or after the World Cup began. I'm trending toward an average summer month, which is to say about 25% lower than cold weather and spring months.
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