Ban big advertiser

like yahoo

[TheFlipguy]

Sometime back someone posted that with the contract big advertisers may have with Google, their ads might be paying less.

My site is seeing Yahoo Answers ads that are not so relevant. The ads are something like "Get answers for your questions on widgets". This way their ad would appear on just about any website with widget replaced with any keyword. I was wondering if I should ban it or let it be?

Flip

[europeforvisitors]

Sometime back someone posted that with the contract big advertisers may have with Google, their ads might be paying less.

Never confuse idle speculation with fact. :-)

I was wondering if I should ban it or let it be?

Look at it this way: Google gets a cut of revenues from those ads, too. Why would Google display the ads if it thought other ads would pay better?

[TheFlipguy]

Thanks EFV. But with Google (and Adsense) most of our fact *are* speculations :)

This speculation about the big daddies paying less actually made sense to me. e.g. for the keyword "widget" google lets yahoo pay less because it has a much much bigger ad budget. Someone else might have to pay more for the same keyword. Now the percentage that google pays the publisher evens this out or we get less for those ads? (i hope i'm making some sense here)

Either way, I almost never use the competitive filters because of the exact same reason you gave. But then we all know that AI is not so "I" when it comes to evaluating what's best for us, is it?

Flip

/and i'm also getting kind of bugged with these ads that use any keyword to advertise even when its not remotely relevant

[Ganceann]

Big advertisers like Yahoo, ebay and others simply cover the market on all words... so any non-competitive words that are picked by google from the content on the page is likely to display a large advertiser with likely irrelevant advert.

It may be a choice of google to display the low paying ad by the big advertiser or to display a public service ad. Obviously, with google receiving a small payment if the big advertisers advert is clicked on - and receiving nothing if the public service ad is clicked on... so figure which would be more likely to display :P

[TheFlipguy]

Ganceann, the niche I'm in is very very competitive. Trust me, there is abolutely no dearth of ad inventory. I can keep my competetive filter to the maximum and still have lots of advertisers left.

Flip

[piatkow]

If I spot an ad that is clearly going to mislead my visitors then I block it. It isn't an Adsense income issue but I feel that poor quality destinations from ads will make them disatisfied with my site and reduce repeat visits.