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In my travels online, I haven't seen any real marketing effort by Google AdSense other than what they offer at www.google.com/adsense/ - I would guess that the majority of publishers are coming into AdSense through word of mouth (ie WebmasterWorld, word of mouth, blogs, etc) and by surfers seeing AdSense ads on a site and investigating what it was.
They could also be ramping up their advertising campaign as new competors are being launched and are about to be launched.
I can't post a link, since it is a commercial site, and the clickthroughs are being tracked for Google's marketing efforts, but I thought it was interesting that they are now engaging in other methods of advertising to recruit new publishers to AdSense.
Has anyone else seen AdSense ads such as these? Or have I been suffering from ad-blindess and have missed them for months ;)
I wonder how many other offline markets they targeted. It is traditionally a lean time for entrepreneurs at this time of year, since many are still paying off bills from the holidays and there tends to be less money going around. This could definitely be an incentive for entrepreneurs to check our AdSense to see how they could make money from Google.