Adsense Stats

Rough Guide to Earning Potential

[subway]

I've seen a recent explosion in terms of Adsense lately and would be interested (if anyone would care to share) what kind of return you guys are seeing from Adsense.

i.e., I know different industries have different results but what can you expect per click and what kind of view:click ratio are you seeing. Any vague information would be appreciated.

I'm just trying to work out the viability of starting it myself.

Thanks.

[europeforvisitors]

Google's AdSense program policies state that publishers may not share information on earnings, clickthrough rates, etc.

To determine AdSense's revenue potential on your own site, the best solution is to apply for the program and run the the ads. Assuming that you have a site with shared borders or navigation bars, placing the AdSense code on your pages takes practically no time at all--and since you can quit the AdSense network or simply stop using the code at any time, you have nothing to lose by giving AdSense a try.

[subway]

Thanks for the reply!

you have nothing to lose by giving AdSense a try

... only my time, which I have very little of at the moment. It would involve making some changes to the sites that could take a lot longer than is worth it.

[jomaxx]

There's no alternative to testing. I have run AdSense on 2 sites and because of the differences in ad targeting, bid levels, clickthrough rates and the number of PSA's shown, there was approximately a 100-fold difference in effective CPM.

C'est la vie, like Chuck Berry says, it goes to show you never can tell.

[loanuniverse]

subway:

Making changes to your site once and implementing something like {Server Side Includes} is a one time investment that will pay off in the long run by giving your site flexibility.