i ahve done some research on adsense techniques through this site. i have found that blending in adsense with the background and putting it under a horizontal menu is the best technique. it has increased revenue for me about 5 fold. hope this helps you guys.
Andrew Bassett
2:40 am on May 22, 2006 (gmt 0)
Such a technique will help some sites. It will hurt other sites.
I'd say that as a general rule of thumb, blending is good for higher CTR sites and contrasting is good for very low CTR sites.
vincevincevince
2:55 am on May 22, 2006 (gmt 0)
Contrasting was initially more effective but increased ad-blindness has made most publishers adopt a blended advertising style. I like to keep track of changes like this because you can bet your car on the fact that things will move back the other way one day - learning from history is the best way to be ahead of the competition.
kaz
3:10 am on May 22, 2006 (gmt 0)
i've yet to have an experience where blended wasn't better myself.
annej
5:35 am on May 22, 2006 (gmt 0)
Where do you draw the line between high ctr and low ctr?
