AdSense doesn't like twiddling?

Does google adsense negatively react to changes on pages...

[pldaniels]

Since I started with AdSense, I have been hyper keen on adding more content to pages, adjusting things, tweaking here and there - but it would seem every time I make a change, the EPC takes a dive into the sub-10c zones (really depressing).

Anyhow, I decided I had to do some other things for the last 5 days... and slowly but surely my EPC has been climbing up, it's now at least double what it was before and as each day ticks past I seem to get more "large" EPC's.

Perhaps it's just a trend for this week - perhaps it's really because google likes stable sites that don't change /too/ much.

... anyone?

[pldaniels]

The only reason I came to the hypothesis (?) that twiddling of the page content affected the AdSense was because after leaving my pages alone (under duress from something called "other comittments") for a while, the EPC went up... up and up.

I don't think Google minds if you adjust the colours/position of the adverts, it's more sensitive to the content within the page.

Paul.

[david_uk]

If a page has become a poor performer over time, I generally either play around with ad placement, or remove the ads. It depends if the page has a lot of traffic.

If it's a minimal traffic page, I figure that it can't affect the overall site performance much, so I'm inclined to play around with placement. However, if it gets a lot of traffic and no clicks, then I'll remove it if the performance seems unlikely to recover. Having a page that affects the overall site stats is probably going to have smart pricing sneaking in a bit of devaluation of the account.

I would say that I'm not too quick to jump to assumptions as high ups and downs I consider normal. If it's looking bleak after a couple of weeks or longer, then I'll consider my options.

[Scurramunga]

Yes I am thinking of leaving it alone for a while to see if it bounces back on it's own, after which I will consider my options.

Lately, I have been thinking that perhaps with with the overall drop during summer that it might pay to consider a new site structure with only one or two pages of ads, each having one maybe two ad blocks. In the past I have had situations where one or two main pages had accounted for most of the revenue on my site. If the myths about smartpricing regarding underperforming pages or too many ads hold true, this might keep things a little more stable (well hopefully)

[Khensu]

Nice info

I really twiddled myself yesterday. Added some links to a new site of mine on my hottest AdSense page and F'ed my ad serving, it changed topics to a word in the link and went from 60 cents a click down to 10 cents. The first thing I did was to put YPN on the page for a day to try and break the bad serving after fixing the problem but no go this morning when I went back to Madsense.

So I duplicated the page and named it /bluewidgets2.html instead of /bluewidgets.html and all returned to normal and I got my nice and juicy ads back on the first try.

Now I need to mop the pool sweat off my desk!

[annej]

I think twiddling is an addiction. We need a new forum for twiddlers anonymous.

Hmm, what would the 12 steps be?

[pldaniels]

Well my EPC tanked yesterday, collapsed down to about 1/3 of its normal level. However today it's starting to come back up againa already. Wonder if Google does this deliberately.

Paul.