How does 300-250 Perform at The Bottom of Page?

Let's say under and article?

[Erku]

I am starting to implement 300-250 size at the bottom of an article. I will probably know the answer of my question in few days after I have some data, but what has your experience been with 300-250 Text Ads only unit?

Thank.

[annej]

I got some nice earnigs by putting ads at the end of my articles. Then I got concerned they were hurting my EPC so took them off.

They had lower CTR and EPC but the total earnings on a hundred or so pages added up.

But I couldn't tell if I really made more overall as there were so many other variations.

I'm thinking about trying them again in some sections.

[thaidomain]

We have an ad unit (wide skyscraper) above the fold, and a box like you mention at the end of our sometimes long articles. CTR of the ads below the articles is about 30% of CTR on top, but total earnings are higher (than without adding the links box at the end). We experimented a bit, and found that placing a 728x90 ad unit at the buttom gives slightly better results.

[annej]

Well I put some bottom ad units up yesterday morning and my EPC dropped about 25%.

I know it can't be smart pricing already so I think it was something unrealted. But this is so typical of why it's about impossible to tell if a change does any good or not.

[greedy player]

bottom ads pay good for me and pay per click prices are higher too. (maybe this is related to the visitor actualy scrolling the page to view them so them being the second ad unit makes them more valuable in that respect)

[joaquin112]

It depends on your content though. If a visitor finds what he is looking for, then he will read the article and ask the question "what's next" - then he will click on your ads -;)