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Non-compliant & violating AdSense sites

Is the problem with AdSense "spammers" getting better or worse?

         

Jenstar

12:18 am on Jan 10, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AdSense Advisor commented nearly a month ago:
Finally (for now!) in regards to the quality of sites, there is a team of quality specialists who are increasing the monitoring of existing sites. They're reviewing all sites running the AdSense code, and sending warnings to anyone not in compliance with the policies. This is an ongoing effort to weed out those who are abusing the system.
[webmasterworld.com...] msg#30

Taking this from the forum and off into the real world, what are people seeing? There have been a few reports in the forum from people on the receiving end of the quality specialist checks the past couple of months (such as the publisher running AdSense on pages with"not enough content" [webmasterworld.com] was warned to remove the AdSense code from the page).

There have been other members complaining that they have been banned for issues having to due with non-compliancy since the end of September (as opposed to being suspended for fraudulent clicks). Some suspension issues include:

  • Running AdSense on "site may not include" [webmasterworld.com]

  • Keyword spamming in frames running AdSense & then framing other people's sites with a header frame running AdSense [webmasterworld.com]

  • And the infamous baseball tickets issue where forum members were openly discussing the great deals to be found in the AdSense ads running on the forums [webmasterworld.com].

    I have been hearing fewer complaints about those obvious spam AdSense sites that seemed to be everywhere in the Fall. And I have been hearing fewer grumblings from advertisers who have seen their content targeted ads appearing on the Terms/Policies/FAQ violating sites.

    But what are people seeing as they are out and about the web surfing in the past month or so? What kind of violations are you seeing (ie. running competing content-targeted ads on the same page as AdSense, double serving, keyword spamming, nonexistant content, "site not allowed to have" content). Just comment on regular publishers, since premium publishers do have different rules to follow.

    Do you think the AdSense quality specialists are making a difference to clean up sites running AdSense to keep the advertisers happy? Or are you still seeing the same problems you saw months ago?

    As always, no URLs please :)

  • novice

    12:33 am on Jan 10, 2004 (gmt 0)

    10+ Year Member



    Jenstar Wrote
    "What kind of violations are you seeing"

    Still seeing sites that ask visitors to help support the site by clicking these ads.

    novice

    <edit typo>

    billegal

    12:37 am on Jan 10, 2004 (gmt 0)

    10+ Year Member



    I'm happy to say that we got the notice and were able to point out that the content should be enough for our visitors and to permit ad targeting.

    loanuniverse

    12:44 am on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    I am seeing a particular web developer keyword stuffing the word "latte" all over the site. I have no idea what the purpose of using that word will be other that some evil plan to corner the adsense market on that word. God knows the kind of EPC she is getting!

    IanTurner

    12:56 am on Jan 10, 2004 (gmt 0)

    WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



    Main one I am seeing is Adsense ads on SERPs - which I believe is still in violation of TOS.

    [google.com...]

    Other than that I've seen fewer 'problem' sites than a couple of months ago.

    Jenstar

    1:04 am on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    AdSense on serps is now on a case-by-case basis [webmasterworld.com] - each individual publisher can contact the AdSense team to ask for permission to do so.

    loanuniverse, I have also seen some strange keyword stuffing too, although none that I have noticed in the past month.

    The biggest current violation I am seeing is AdSense running on the same page as AdSense competitors. ie. AdSense on the left and a competitor on the right, or AdSense on the top and a competitor on the bottom. This is definitely an AdSense violation, and those who have asked the AdSense Team about running these competitors on the same page were also told it was not allowed. But I see it quite frequently.

    RoySpencer

    1:30 am on Jan 10, 2004 (gmt 0)

    10+ Year Member



    I never see violations...what kind of scummy sites y'all visiting, anyway? ;)

    loanuniverse

    2:11 am on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    I never see violations...what kind of scummy sites y'all visiting, anyway? ;)

    I mostly agree with this. Maybe because I don't really browse that much and just go directly to a few sites.

    Bored at work... type www.webmasterworld.com/forum89 in the start->run window and come here directly.

    If anything, I would say that the most prevalent would be running adsense and the adsense cpm provided by other ad networks at the same time, and that is probably due to an oversight of the webmaster of not disabling the google campaign.

    I don't know about the running of adsense in searchs being against the TOS, the last thread about this showed that it was now being allowed while still technically forbidden. Also as I understand it, the main objection was not being able to serve a targeted ad so there is no real big crime here.

    Jenstar

    5:22 pm on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    It isn't a matter of visiting scummy sites, I have seen clear violations on the most unlikely sites as well - sites that aren't in the money keyword area, but are still trying to manipulate the system. But it seems the incidents of these are going down.

    Yidaki

    5:54 pm on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    I doubt they have quality specialists checking any publisher sites at all. I take the claim as pure marketing yadda yadda. I still see the same double serving and crappy keyword scramble sites running AdSense only and an increasing number of those monetizing vehicles.

    And they don't even check their case studies publishers [webmasterworld.com] ...

    Jenstar

    5:59 pm on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    I doubt they have quality specialists checking any publisher sites at all

    I do know people who have received hand checks on their site by someone on the AdSense team checking for compliance. So they are doing it, but how widespread is the question. Unless you are the ones doing the checking, it is hard to know.

    esllou

    6:56 pm on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    i have seen three sites cheating and have reported every one of them.

    I would suggest people help G do their job and keep this system clean and profitable in the long run. Don't just complain - do something about it!

    Jenstar

    7:09 pm on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    i have seen three sites cheating and have reported every one of them.

    Have you seen the sites clean up their acts after being reported? Filing a regular Google serp spam report will only help future algos, but I wonder if an AdSense spam report ends up in NeverNeverLand or if it is actually used for finding violating sites.

    ncw164x

    7:15 pm on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Bit off topic but I have seen adsense on a looksmart.com page

    I know they are in a bit of trouble but I don't think the earnings from adsense will save them :)

    ncw164x

    tombola

    8:57 pm on Jan 10, 2004 (gmt 0)

    10+ Year Member



    Why can't Google find these Adsense spammers/abusers, if everybody on this forum can point to dozens of these sites?

    Maybe Google should hire some bounty hunters?

    I'm sure they will find a lot of candidates in this forum ;-)

    esllou

    11:41 pm on Jan 10, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    i would love that job! 5 bucks for each spammer found.

    Jenstar, no I didn't bookmark the offending sites so I don't know what happened. I imagine it is in their interests to stop spamming site so I would hope they are on the ball about it.

    creepychris

    12:47 am on Jan 11, 2004 (gmt 0)

    10+ Year Member



    I think a lot of people on this site really look down on 'turning in' sites. There is often a live and let live attitude. Personally, I feeI spam (and fraud) might be the end of Adsense if left to run on their own.

    Again some people would argue, "Let Google run its own affairs and you run yours." The problem with this argument is that with the size of checks that Google cuts, Google Adsense IS my business. I have an active interest in keeping this system healthy, which means keeping it free of spam/TOS violators if I think they will hurt the long term prospects.

    I guess what some people see as a bunch of finks, others see as a self-regulating group of publishers.

    esllou

    2:10 am on Jan 11, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    I will do all I can do protect a program which puts food in my mouth. This is not the schoolyard with people calling each other teacher's spy, etc, etc.

    I have had NO hesitation pointing out the cheaters to G and will continue to do so. This is in many senses MY program too and I will do everything to preserve it healthy.

    BwanaZulia

    3:43 pm on Jan 11, 2004 (gmt 0)

    10+ Year Member



    I read over the TOS and what worries me is I have dynamic sites, so I have AdSense set to display in the template the runs the entire site. So it will show up on a links page and a photos page and a discussion board. It would take a lot more coding to make it NOT show up on certain pages.

    I certainly hope that this doesn't get me cut off in some near future.

    BZ

    Jenstar

    6:46 pm on Jan 11, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    BZ, for compliancy issues it might not hurt to drop Google an email saying that you are using a template are running it on all pages as a result. That way they know you're doing it, and you don't have to worry about getting one of the dreaded emails.

    It seems to me that these tiny infractions are more common these days than the kind of major violations that were obviously out just to scam the AdSense system.

    jomaxx

    7:16 pm on Jan 11, 2004 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Seems like a more sensible solution might be to fix the template. Saying that you don't intend to follow the written terms of the program because it's inconvenient for you is a weak excuse.

    I've seen AdSense delivered selectively via Javascript, so I know it can be done (sorry I can't provide any code snippets offhand). You could also use PHP or the kind of Perl script that is use for ad serving, etc.

    BwanaZulia

    5:28 pm on Jan 12, 2004 (gmt 0)

    10+ Year Member



    Interesting...

    Since my site is a template, the template itself has what I consider enough content (top, side, bottom, navigation, headlines, etc) that I don't think I am pushing the limits of the TOS by having a page with links (surrounded by content).

    I will revisit it though. It might be interesting to try and re-write my adserving software to not server certain ads on certain pages (urls).

    BZ