What are those ads where the words are underlined?

Need some really basic info!

[mmiller]

Hi folks;

Quick question - I've been on a lot of sites where the text has the odd word underlined and it's an ad.

What is that called and does Google offer that for publishers? I'm currently in the AdSense program.

Thanks!

[marcel]

I think it's called Intellitext, and as far as I know you can't run it on the same page as AdSense.

[charlesgan]

yup.

and they need u to have 100k page view per mth to participate.

very effective, where visitor will most the time accidentally click it when the try to click something else

bit annoying if too much of that.

planet-source-code.com is one of the publisher that use this.

on the pop up ads, title u can see the advertizer program name.

[mmiller]

Thank you guys :-) I thought it might be part of Google's offerings but I couldn't find info on it - and now I know why :-)

I wish I knew how to get more money out of my site - and more traffic. Argh...