adsense earning detail.

[jameswatt]

new to adsense

i dont know how the calculation goes for the adsense account
my adsense account show following data

imp clk ctr ecpm earning
Totals 124 2 1.61% $1.97 $0.24
Averages 17 0 $0.03

now i dont know how google adsense calcualte $0.03 earning for my account can any one help me to understand about adsense calculation....

[charlesgan]

(124/1000) then times with the eCPM 1.97
you will get $0.24428

[charlesgan]

i also having the same problem, where the clicks not paid as well. your case is 2 clicks.

i looking for someone to help answer this CTR things.

it should return me larger profit than the CPM.
because my click through rate, highest at 11.3% once. and i not earning any cent from it since i participate 2 years ago.

[david_uk]

[google.com...] explains what ecpm is and hos it's calculated. If the linkis inactive, just go to the adsense help section and type in effective cpm.

BTW, just a freindly heads up. Your agreement with Google is that you can only publicly disclose gross earnings - you can't post the stats you did.

[jameswatt]

Thanks charlesjan

(124/1000) then times with the eCPM 1.97
you will get $0.24428
i know cpm/100 * ecpm but how my average earning is calculated

average cpm 121 and earning is $0.03
how do Gadsnese caculate it.....?

[david_uk]

Earnings is calculated by the number of clicks, and the amount Google have decided they will pay you for each click (EPC). EPC is missing from Google statistics - you have to work that out for yourself by earnings / clicks.

The only place I can find average earnings is when you look at a month (or period) of data. Adsense stats will show you the average daily earnings. Total earnings / days.