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I am without a doubt the top individual adsense publisher in terms of pageviews. Me talking about how I did it won't help you, but here is what i found you need to be successful in adsense.
1. Get a database of IP's so you know where your traffic is coming from. Then create channels for each country. Its not uncommon to see US traffic with a CPM of $5.00 and a CDN traffic at 20 cents and vice versa. If you have access to the hints option, give different hints based on IP. ie if your page is about 401k plans, that won't get you anything outside of the USA.
2. You have to create sites that will bring in repeat traffic. If you think you will get rich off SEO think again. If you create a Free jobs site you could net 30 million + a year if you got big. Club listings site, free religious personals etc would all be big money makers. Look for established markets and offer a service for free and support it with adsense.
3. Have your users create content and lots of it. User reviews of night clubs, Resorts, golf courses etc. Build your site around your users and make them part of your site, don't build your site for consumption.
4. Do not enter markets with a lot of competition monitized via adsense. Try and undercut paid content markets by offering a free service, or better yet create your own market.
5. Keep your site dead simple, it has to load fast and have no more then 2 ads and 1 or 2 pictures other then your logo. Do not confuse your user, give them what they want and give it to them fast.
6. Troll around various forums and if people are not talking about your market, there is a good chance you will make money.
I've been doing pretty well publishing content for the past few years (not in your league - but enough to be certain that what you're achieving is possible).
This year my thoughts have been turning towards the sort of techniques you're talking about - to achieve the next stage of growth.
Thanks again for giving me a huge shove in the right direction!
... what ... you need to be successful in adsense.
With respect, I beg to differ. They may have worked for you but are not all pre-requisites. While I don't post my exact earnings - or claim milestones - I'm no stranger to Adsense. I can guarantee you that getting a database of IPs, creating sites with repeat traffic as one of the primary goals, having user created content etc are not necessary to earn a million in Adsense. There are ways that are a lot simpler.
Though I'm glad it's working for you. Congrats, and keep it up!
In terms of income generation is a net of $1.00 per 1,000 pageviews considered above average, average or below average for your target market? Is that a fair average for AdSense sites in general? My guess is that the income is nice but that greater value is to be realized (some day :) in the traffic stats.
How has your RPM tracked the adjustments you made per your tips? In other words: I executed strategy X and my revenue increased Y%? Care to comment what had the most significant impact and by what percentage?
Did you experiment with ad placement and the number of ads per page? Since 1 billion pageviews is a nice size dataset allow me to ask: What did you find, if you care to comment? Do you believe there's anything unique to your target market that makes such an approach to ad placement or # of ads "a natural fit"?
With 1 billion pageviews do you find that the distribution of income is constant across the pages or that a subset of the pages are responsible for significantly more income? Any characteristics in common with the revenue generating pages? Do you find that user generated content generates more or less income than "articles" within the site?
Have you employed any strategies to drive your existing traffic to higher revenue sections of your website or network? Care to comment on such strategies?
Since you stress the importance of repeat visitors do you employ an "ad blindness remedy" of any kind?
Thanks again. Hope you don't mind the questions. I'd just like to add a bit more of your intelligence, insights and expertise to the thread if you're willing to share further insights. Thanks again for sharing.
In fact, a recent post of yours (in another thread) started my interest in, let us say: an internet marketing area I had not looked at before. So far, my conclusion is that there's still money to be made in that area in my part of the world; so thanks for that pointer! :-)
I had a look at your site and agree with all your points, but still believe that you could cash in way more money by charging your users. Websites in your industry and size/age make way more than a million in three months.
Saying that I also totally understand your position.
As a "one man million Dollar show" there is no need to take the pain of dealing with annoying colleagues, arguing with payment providers and all the other crap.
There is 2 lessons here. The helpful information Markus has given - and - hWith a small headline and a little umph behind it...look how people have just congregated right here with interest, telling others, willing to shell out money, begging for more info. This is viral marketing at it's best!
Other than that...CONGRATS - please save some of that traffic for me!
I'm not to worried about people trying to copy me as every other site this site spends over a million bucks a month just to keep the servers running and pay the tech staff.
Webwork, I found that you should just ignor monization issues. I focus most of my time on trying to increase my dailly visitor count. If i don't increase my users/pageviews by 10% a month there is something wrong. If you focus all your time on trying to make money, your site tends to not grow.
With trends in advertising currently, it is best you build for the long term anyways. Google is coming out with rich media ads which would increase my CPM to $4+ and other ad platforms are working at tracking the users intentions. Ie if you searched for a new car on google a week ago, a random site may display car ads when you visit it. I think in 5 to 10 years, the internet will monitize at the same level as offline. Now is the time to get ahold of as much traffic as you can.
As for the other comments about SEO & PPC etc bringing more money quicker and that can be true in some cases. If you are really good its not hard to earn a grand a day on PPC or SEO. The problem is maintaining your profit margins on PPC and on SEO. You can only build a finate number of sites, or create a finate number of ads. You get to a point where you build sites and ads just to replace the ones that died off that day. I'll also mention that if you try and sell your SEO/MFA site you aren't going to make a hell of a lot of money from that.
The beauty about what i've done is that my site constantly grows 10% a month, and I build long term value and actually help millions of people and my time spent working on the site stays at about a hour a day.
That first point was a little foggy for me.
There is also something that has bothered me and probably bothers many, so there is probably a great market for it....Imagine, 1 guy makes $1,000,000 in 3 months, how much could a group of 12 or 24 make? If the law of synergy holds true, then I think a "pack" of Internet Marketers could make $50,000,000 in 3 months!?
Could there be a market for "Internet Marketing Clans"?
Anyone want to join up?