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Am I Smartpriced?

suggestions...?

         

vurdlak

4:15 am on May 8, 2006 (gmt 0)

10+ Year Member



After 3 months with adsense, I have constant traffic, constant CTR and about 700 clicks.... lately my average is 5cents per click.. this sounds too low for me, but don't know what to do?

I wrote google asking the same thing, and they responsed it depends of number of clickers buying stuff from my ads, so now I redesigned my ads and site, staitng sponsors above ads not to mislead people in clicking, but so those who click know it's SPONSORS and shoudl buy more...

So how do you think I could improve my average click value?

I know I'm in low earning buisnes (magic, puzzles, jokes...) but before I had much better Click value...

What can I do, and what other advertisers shoudl I consider regarding I'm from eastern europe, and can recieve only cheques?

Thanks for your responses and suggestions,

you know I appreciate them very much!

Help!

Vurdlak

vurdlak

4:16 am on May 8, 2006 (gmt 0)

10+ Year Member



about traffic, ctr and nr of clicks per day I ment...

mzanzig

5:13 am on May 8, 2006 (gmt 0)

10+ Year Member



Use the Adsense Preview Tool to identify arbitrage players (so-called MFAs). There are many threads (and often heated discussions) about them here at WW. Identify those advertisers that do not directly sell a product or service, where the landing pages do not add to the users experience. This will probably increase EPC and also help to stabilize income. Also, users will not get a bad experience when clicking the ads, so ad blindness might kick in later.

humblebeginnings

5:14 am on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



so now I redesigned my ads and site, staitng sponsors above ads not to mislead people in clicking, but so those who click know it's SPONSORS and shoudl buy more...

If you do this your next problem could be that your are
"zero-priced" = banned from Adsense.

Scurramunga

5:18 am on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



you are attracting undue attantion to your ads

david_uk

5:34 am on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don't place anything other than "Advertisments" or "Sponsored links" above the ads. Those words are permitted by Google but nothing else. Nor should you suggest or encourage clicks or draw attention to the ads in any way on the page, or other pages of the site.

I agree with deleting MFA sites as above, but I;d also add that if you have multiple ad blocks on a page, or ad blocks that simply don't work then remove them. Less is usually more, and removing poorly performing ad blocks often increases income.

Hobbs

6:26 am on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



$35 to 50 daily is excellent for "magic, puzzles, jokes"
The above advice for MFA blocking and one unit per page is important, add to it experimenting with bending, colors and removng the sponsored ads label over weeks for each test.

moTi

6:26 am on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



you should redesign your sites immediately, because at the moment, you are in the banning zone. what you do is not allowed by google (labeling ads as sponsors). prepare to be kicked out.

Less is usually more, and removing poorly performing ad blocks often increases income.

absolutely true. for a long time i have been sceptical towards removing low ctr blocks and principally identified low performance with low epc only. out of fear of removing the "wrong" ad blocks, i had been leaving at least one ad block even on underperfoming pages.

but i've changed my mind and i'm absolutely amazed. i just radically removed not only the low paying blocks but also the low ctr blocks on my sites in the recent weeks. maximum number of ad blocks is now one - on low content pages zero.
absolute number of clicks is down considerably, to be sure, but epc is skyrocketing. i wouldn't have imagined that advertisers pay this kind of money for the keywords in my area. now i'm seeing the real epc potential. i believe, that i'm virtually not smartpriced right now. whereas many competitors are going nuts and plastering their sites with maximum ad blocks, i now have a nice clean optic and with the few remaining ads seem not to be dependent on adsense in the eye of the visitor ;)

it's not about chasing every click, it's about quality clicks.

Scurramunga

6:59 am on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i just radically removed not only the low paying blocks but also the low ctr blocks on my sites in the recent weeks. maximum number of ad blocks is now one - on low content pages zero.
absolute number of clicks is down considerably, to be sure, but epc is skyrocketing

Very Good advice. I do exactly the same thing and although this is all just speculation, I do believe when I started minimising ads in this way (sometime last year) I became un-smartpriced as a result.

21_blue

12:10 pm on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



moTi wrote:
you should redesign your sites immediately, because at the moment, you are in the banning zone. what you do is not allowed by google (labeling ads as sponsors). prepare to be kicked out.

I have a feeling of deja vu:
[webmasterworld.com...]

vurdlak

5:48 pm on May 8, 2006 (gmt 0)

10+ Year Member



hello...

why would I get banned? I emailed google and got premission everything that it's Ok, infact they encourage this....

my ads are like this:

images tower, big rectangle

above rectangle it says: Ads by google by default,
and what I made i put "Sponors" above my images in a same underlined font as Ads By Google looks.

I MADE THIS CHANGE SO PEOPLE KNOW IT'S SPONSORS (ADS) and not to click them by mistake. SO why would I get banned if I did conciusly something that would lower my CTR, but increase conversions to advertisers? I hope in long term that removes my smart pricing

what is tha problem? I emailed google, and they said they encourage this?

I also filtered MFA's before but still no luck... It gets hard to check with the "Tool" for every page inside my site, and for every country selected inside the tool...

but today my ecpm increased and I'm happy... still would love to come back to at least 15 cents per click, since my website has about 40,000 ad impressions per day

vurdlak

5:52 pm on May 8, 2006 (gmt 0)

10+ Year Member



also i have only one ad (rectangle) per page and one link unit...

rectangle is doing perfectly, but I don't want to loose link units that are also doing great. Should I remove one of them?

Is ad plus link unit per page much?

moTi

6:49 pm on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i googled your website and saw the mentioned ad block.
what? google encourages images left to each ad and the label "sponsors" above? i'm amazed.
at the most, i'd have thought that they accept this, but encourage? i'd say, what we see on your website is the borderline of what is feasible with "ad decoration".

Publishers may not label the ads with text other than "sponsored links" or "advertisements." This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.

ok, i see. your label is not directly above the ad block, but about 40px from its top left. but the text is clearly associated with the ad block.
one might be of the opinion, that their ruling is a bit inconsistent..

humblebeginnings

7:07 pm on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Vurdlak,

Unfortunately you are not allowed to quote here from that mail Google send you. Cause if this is not drawing "undue attention" to your ads, then what is?
If Google really is OK with this, it opens all kinds of new opportunities. I wonder if ASA has an opinion about this...

21_blue

8:08 pm on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



what? google encourages images left to each ad and the label "sponsors" above? i'm amazed

Did you notice that the images under "sponsors" don't link to anything? If you click nothing happens. The natural thing to do is to associate each image with one of the google ads on the right. This is a very clever way of drawing attention to the google ads.

Vurdlak, although your design is very clever, in the end your attempts to stretch the rules as far as you can are self-defeating. If you don't get banned, you'll get smartpriced. But if you take a more honest and ethical approach, in the long run you'll make more money.

\./
OO
.>.
~

vurdlak

10:37 pm on May 8, 2006 (gmt 0)

10+ Year Member



hy, thank you for your replyes, but I don't understand? why is this driving unvanted traffic?

Sponsors, means same as sponsor links, ads, etc.?

I would rather remove it, but I've placed it only to be sure people know it's ads and not something other. I am smart priced because of previous ad positioning, I made this change to get undo on smart pricing SO PEOPLE DON'T CLIKC BY ACCIDENT, but rather to be sure they know its sponsors and ads by google, so that I higher the possibilitiy they click only if they wan't to buy something...

vurdlak

10:59 pm on May 8, 2006 (gmt 0)

10+ Year Member



allright, so advise me what should I do in your view to bring me "more ethic" and steady income approach over time? loose the image, rewrite "sponsors" to "sponsired ads" or something third...? place more/less ads...?

I'm listening since there are many more smart and experenced adsense publishers here than me... this thread was all in all for me to get your suggestions...

:)

thnks

Vurdlak

Khensu

11:29 pm on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



A few things I have learned:

Use just one large square ad block with the highest paying ads, it will be a lot easier to police for MFAs and increase your ecpm.

Drop it dead center in the middle of the page above the fold. IT CANNOT BE IGNORED!

Forget about all the words, images and tricks.

Don't sell your niche, sell one step away from it.

If you have blue widges, sell them bags for blue widgets.

If you have jokes, sell joke books or tickets for stand-up comedians.

Bad pages? Do something else with them but get them out of you adsense bundle. Put "The Spiders" on them or "Shoot the Paparazzi" and fun stuff like that.

What will give you success and longevity is giving your advertisers a fair shake and having the "right people" click the ads not just anyone. You have put aside the initial greed of getting as many clicks as possible. Think of it this way, you work for the advertiser, you are his agent and you have to do a good job for them. The better job you do the better paycheck you get.

vurdlak

11:53 pm on May 8, 2006 (gmt 0)

10+ Year Member



thanks for your great reply! allright here's what I have done:

- filtered all MFA's
- "Don't sell your niche, sell one step away from it."

Did that ;)

- i have large square in the middle, but I'm such fond of ad links should I remove them also, think they have best position? can you check me?(heard some advertisers show only on search and ad links?)

- "Bad pages? Do something else with them but get them out of you adsense bundle. Put "The Spiders" on them or "Shoot the Paparazzi" and fun stuff like that.
"

I'm from croatia, so don't know which alternative should I put to my sites as ads, banners etc.? can I also earn from some other ads on my site (I have plenty of space in my sidebar beneath it, and simmilar and woul love to get some advertisers contact me directly, since I have more then million page views per month, where can I get in touch with them? that they buy advertising space, place their links etc.. since I can't use credit cards and paypal? Also where can I exchange links with simmilar traffic sites?

Thnks!

21_blue

12:26 am on May 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



allright, so advise me what should I do in your view to bring me "more ethic" and steady income approach over time? loose the image, rewrite "sponsors" to "sponsired ads" or something third...? place more/less ads...?

Read the adsense terms of service and make sure you understand them. Don't do anything to contravene them. Don't ignore the advice that has previously been given to you aplenty in this forum. Don't do anything to try to get clicks unnaturally (eg: don't buy traffic from an exchange, don't ask friends to visit your pages, etc.). Don't try to trick people into clicking on your ads. Yes, you should remove those images; don't rewrite "sponsors" but remove it altogether.

If your ads are being smartpriced downwards, then your ads are probably already too prominent or your traffic is low quality. Move the ads slightly out of the hot zones (eg: to the left rather than in the centre) and have more content higher up the page, eg: in the centre. Read my EPC-based strategy thread in the library for more info on how to tackle smartpricing.

Above all, concentrate on developing quality content to your site and getting traffic naturally.

vurdlak

12:39 am on May 9, 2006 (gmt 0)

10+ Year Member



My website gets natural traffic for two months now (SE, links from blogs, portals etc...)

before my ads were in my sidebar with no images, and then I got smartpriced.

I don't get my friends and no one i know to click them (I have #*$! figure of clicks per day, so wouldn't want to risk that).

After I placed my large rectangle in the middle with image aside (that google approved cause it's neutral image) my ecpm and CTR doubled...

moTi

12:43 am on May 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



since everything is fine, so what are you asking for then?

21_blue

12:48 am on May 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



since everything is fine, so what are you asking for then?

My thoughts exactly.

From my point of view I was giving Vurdlak a second chance, after he had been clearly telling porkies in February. Now he's asking for advice and rejecting it because it isn't needed.

Ah well, time to move on. It's all there in the library for you Vurdlak if you want to know more.

vurdlak

12:55 am on May 9, 2006 (gmt 0)

10+ Year Member



no no, don't get me wrong! I am accepting your advice, just stating more info and details about my case so you know what I did, and what is done, so you don't loose your time on explaining things I'm already aware ;)

21_blue, I respect your advices very much and would love to hear more of them (just stating what is my case and what precautions I already took) don't be mad pleas.. I appologize if my tone looks little rush. (english isn't my native language)