How to track incoming AdWords users that leave through AdSense

measuring conversion of AdWords clicks into AdSense clicks

[dflayfield]

I run an AdWords campaign as well as AdSense on my site. Using AdSense as kind of a rebate on my AdWords account I can reduce my overall advertising costs.

My problem is that I have not figured out how to measure the number of users who come in through my AdWords (or other PPC accounts for that matter) and then subsequently leave through AdSense.

Since I have a substantial amount of unpaid traffic it is very difficult to tell who is actually clicking on the AdSense ads. It would be nice if I could say xx% of users coming in through my AdWords ads leave my site by clicking on an AdSense ad.

Anyone have any ideas?

[FromRocky]

Mine is about 4-7% based on a three-month data.

[jomaxx]

There's almost no tracking available right now with AdSense.

With two different AdSense accounts there are ways you could keep the two groups of visitors separate - e.g. serve up different AdSense code depending on where the visitor originally came from. But Google don't really want people having two separate accounts at all, much less running both sets of code on the same pages.

Personally I would simply work with the overall site averages, since AdWords traffic is probably broadly similar in its characteristics to other forms of search engine traffic.

[dflayfield]

I'm just thinking out loud here but could I use AdWord's ROI tracking tool to somehow measure exits through AdSense?