adlinks

not working for me

[fatpeter]

I recently (1 month ago) added an adlink box to my site thinking I might be missing out on something. I haven't followed the results much until today when i started doing a bit of digging.

I use a stats package that tracks outbound clicks and I noticed quite a high number going to adlinks pages. I know this is by no means a surefire way of seeing every click but it seems to give me a good indicator.

From a period of about a month i have surmised that I am only getting about 30 percent of the people who click on the adlink actually going on to click on an ad. This seems starnge to me as I assumed that it would be more like 100 percent?

I am now wondering if It maybe doesn't suit my site and I should get rid of it.
Well, it is replacing a box where I used to have an adsense referal button which made me no money! :) so I won't be going back there!

Any opinions?

[kaz]

have you tried putting ads there instead of adlinks

[fatpeter]

I already have ads in a 728*90 and i don't want any more.

My point is more to find out if this is normal or should I expect more from an ad unit than this?

[crick]

I would have thought a 30% CTR from first to 2nd click is pretty good.

[fatpeter]

"I would have thought a 30% CTR from first to 2nd click is pretty good."

When you consider that there is nothing else to click but adverts it doesn't seem so good to me. I would have expected a few not to click but 7 out of 10 seems high and of course some may click on more than 1 ad so that would mean an average even less than 3 out of 10 are continuing on to click on ads.