city specfic ads

specific ads

[dcsre]

is there any kind of tip for getting ads for a particular city to appear on my site. i created a site for a legal help in a particular city, but ads for cities all over the US show up. so, i get clicks, but then no conversions because the ads arent relevant...i've named the file with the city name..have the city name all over the text..yet i get ads for cities across the US..

thanks

[leadegroot]

You can't control that any further than by sugesting appropriate ads *by your content*
Its important to understand that the ads are aimed at your visitors, not your site, so while 'legal City X' are your most likely content for people in city X, people from elsewhere may see ads for 'legal City Y', or anything.
and, even for people in City X, once google has used up its stock of ads for 'legal city x', they will see 'other topic city x' and 'legal city y'.
This becomes even more complicated once an advertiser in city W decides that they could get remote clients in City X they will specifically target adverts for city x - nothing you can do about it (even if you did want to)

How do you know how your visitors are converting, anyway?